0:00 Neelk was always like partying, >> pool swing in the house, >> pranks, traveling, and boys being boys. I feel like those were the three recipes of like what made a Neelk video great. >> Guys, we're looking to do our merch way different than [music] any other YouTuber. You guys have consistently been able to spin up businesses that end up being massive, wildly profitable, and extremely [music] viral. What we had was special. Like, to be able to get 300,000 people on an e-commerce [music] website, it's insane. Money everything up, bro. I have 2 million in watches. How much money you have in cars? >> 5.3. >> 5.3 million cars. I probably got like 12 million in real estate. >> What do you think [music] about Steve will do? It's financial crisis. I think we're just on like two different paths. Friends are always going to have little [music] back and forths a little bit and then you add this highstakes business and different people in everyone's ear telling them different things. Honestly, it's embarrassing. I don't even want to say only 300,000 on [music] fights. >> I mean, he's a little in the head with gambling for sure. like he's just he's just different. I've never said this 1:01 before, but [music] >> Kyle, thank you so much for coming on the Iced Coffee Hour podcast. We really appreciate it. >> Appreciate you guys. Yeah, thanks for having me. >> So, first of all, we have to apologize because of Andrew Schultz. >> Oh my god. Yeah, you guys started all that [ __ ] >> Yeah, we had no idea on the podcast and I [laughter] asked him a simple question, an innocent question. You ever filmed an episode and not posted it? He said yes with Andrew Schultz. explained why. Apparently, him and Steiny were just going at it at each other's throats the entire episode. We posted that short. It blew up. Millions of views blew that up, right? >> You got this audience that was all like commenting the the likes on these posts. >> Were you guys surprised that that went nuts? >> That out of all the things. Yeah. >> Yeah. John probably dropped a lot of gems and that was the one that >> Yeah. >> Yeah. That was a whole So, you guys started that whole situation, I guess. So technically John started it and then we just fan the flames a little bit. >> Yeah. No, that was an interesting situation. I mean >> when we did it it was definitely awkward 2:02 and then but it was weird if I can remember too. I'm pretty sure like Schaws was the one that hit me cuz me and him and John were in a group chat. >> Mhm. >> And Schaws was the one that's like yo like I don't think we should drop that. >> So I was like are you sure? Like I thought it was funny cuz if you guys see my reaction to it too like I'm just like bro it's a I didn't think it was that big of a deal. >> I'm just I'm sitting there. I'm laughing. I thought it was funny. So, I was like, "Why not?" Like, "Let's just drop it." And he's like, "No, like I think we should redo it. We could do it better." >> And then when you guys drop that clip, >> like Schlaws just goes online and says like, "Release the pod." Like, blah blah. Instead of like hitting me and John in the chat and being like, "Yo, boys, this is funny now. Like, I like this narrative. Why don't we just drop the episode?" He kind of tried to like flip the script on me and say like, "Yo, like they're holding the pod out." And I was like, "Dude, I don't give a like let's just drop it." >> Good marketing though, right? Dude, I think it's so funny how people judge these pods so much. It's like it's a 2:56 conversation, you know? I don't know. I thought it was funny, though. >> It's true. If Graham and I have one slight disagreement on air, everyone thinks that we're just constantly hating each other, right? >> Like, no. Like, we're just having a conversation. It's just what boys do. >> But we play up for the camera sometimes. Like, I love >> Do you ever find yourself doing that in a pod, too? I think it's it's so weird how all the negative only goes viral now, too. Like I even noticed us with pods, it's like >> do you ever feel like you have to force yourself to kind of say something negative about someone to like >> always do better than being >> That's what I'm saying though. Like that's what's weird about it. Like when John comes on that pod of everything he says, it's it's only just the negative that goes. >> It's a weird state of the internet right now. >> So you got to tell us how many podcasts do you film and not post? >> I don't not many, bro. I'm sorry. There any is there any other person we can get a clip from where people are going to be like release the pod? >> I'm trying to think. >> You filmed one with Kamla and it just didn't go out. 3:49 >> No, we would have dropped. [laughter] We would have dropped that. You guys know we drop any pod. We've had some some bad people on. No, I don't think so really. I mean, we'll do internal pods and they'll just be kind of like boring and we won't drop them. But no, nothing that we've really held back like that. For me, I don't really care. I'll just drop it like Yeah, >> that's good. >> Yeah. So, it seems like you wear quite a lot of hats. You're an entertainer, entrepreneur, marketer. What do you think you resonate with the most? >> I like all aspects of the the business side of stuff, too. You know, I think wearing the being able to wear the different hats is what constantly makes stuff entertaining and fun. Like, I get to be on camera and do the content side of stuff and that's fun. But then I get to flip that script and put on a different hat and like, you know, talk business with John and like talk about the business of Happy Dad and the strategy through that. Um, I don't know if I could choose one specific aspect. Like I love being able to Yeah. switch hats and do them all, honestly. But I do enjoy the business side of things, too. 4:49 Yeah. I think you do the business side of things phenomenally. Like there are many other people with the same amount of subscribers that you have, the same amount of views, the same fan base, the same audience, but you guys have consistently been able to spin up businesses that end up being massive, wildly profitable, and extremely viral. Mhm. >> So, I'm curious. How many people do you have working on your businesses right now? >> I mean, at Happy Dad alone, we have 120 employees between the US and Canada. >> See, that's insane. >> It's insane. Happy Dad is insane. And then at Neelk, Neelk's mostly like a content operation now. So, we probably have around 22 employees full-time. So, we got like five videographers. We got Gabe, our assistant, Brett, who's another assistant, too. um people that just help out with socials, stuff like that. Yeah. So, probably all around >> 150 150 employees >> because I remember when I saw your videos from the very beginning and then I saw the phase where you guys were like out partying and drinking and like 5:51 hosting these massive events and I'm thinking behind the scenes I'm like you guys are really smart with the branding and with the way you position yourselves and even though some people see you as like the party dude I'm like dude this business is massive. party. The only thing that's different now is I'm 31 years old. So, I don't know if you guys ever partied. How old are you guys now? >> I'm 35. >> 35. 27. 27. Yeah. I mean, dude, I can't party like I could when I was 21, right? I get hung over like feels like >> How many drinks does it take to get hung over? >> I mean, when we party, we party for sure. Like, if it Tonight's going to be a celebration cuz we just did our 100 miles. We got UFC. So, I honestly I haven't even had a happy dad since like December. >> What are you doing, man? You got one on the table right here. Mine's already cracked. >> We bought these specifically for you. >> Yeah. >> This is my first one since my my training. It's been like 50 days, bro. >> I don't have a happy dad. >> Well, I asked you if you wanted a happy dad. He doesn't like to drink. >> I get I get so messed up if I drink. If I have more than one drink in a night, I feel it the next day. And then 6:51 >> things you get over Yeah. I mean, when I was 21 to 26, I didn't even know what a hangover was, too. And that's like probably that magical era of Nook too >> that that we're talking about where >> we talk about it all the time. Like even me, Steve, like Jesse too, we talk about it where it's like >> we would be on a trip and we'd kind of we were always trying to be a little health consscious, believe it or not, like trying to be in the gym and stuff. And so we'd be like we'd be in Europe or something and be like, "Yo, we're not going to drink today. >> Like we're going to try to just like, you know, let's get our content." But >> we'd be sober and we'd just try to get something. like we try to get something and we wouldn't get anything and then we just start cranking a couple drinks, next thing you know magic just starts happening and >> it's not magic though it's it's business. It's like on so drinking became productive for us and that would happen time and time again where it'd be like bro if we start drinking >> we just get content which obviously is not really probably good for the mental health >> but that's kind of just what Neelk was 7:52 always like partying pranks and like maybe traveling boys being boys. I feel like those were the three recipes of like what made a Neelk video great. >> So what's the worst thing that's come from all the drinking? There's some crazy Steve stories for sure. >> No, not not like I think that's when it's all said and done type, you know what I mean? But no, nothing like >> nothing too crazy. >> Yeah. >> Well, since we're mostly like a business, finance, entrepreneurship podcast, what I'm curious about is the fact that drinking was like such an important part of your business. >> You consider yourself, you know, an entertainer, an operator, an executive. I feel like you're just a really solid entrepreneur/visionary. I'm curious who comes up with all of the different ideas because it's not just like full send or it's not just like Kyle or Neelk. It's like you guys have Happy Dad who came up with Happy Dad. >> So, I mean we could get into the story of that but yeah actually my first ever employee uh Manager Drew Manager Drew if you guys know him. I've known him since sixth grade. He grew up on my street. 8:52 >> So he was like our first ever me and Jesse hired him. Um we were when we were working out of my basement and at that time we were drinking Coronas and Corona was typically a drink for like older people. You didn't see like frat kids drinking Coronas. We were drinking Coronas and we started saying it's Rona season >> and we started saying it in videos and then you know saying it in videos saying it in videos and then we would start to pull up to frats in our videos and I pull up and they all have Coronas ready for us and they're like giving us Coronas and I was like damn like this is crazy cuz I always seen my dad and my mom drinking Coronas not like frat kids. Mh. >> And then we did a merch drop and we sold no lie 24 or like 22,000 units of Rona season shirts just like we had two SKs white and blue. 22,000 in 24 hours. >> What's the gross revenue of something like that? That's got to be like >> tell you. I mean the shirtsion maybe the shirts were like $29.99. >> It's about $5 million. >> Yeah. Yeah. And then profits probably 9:53 like all said and done maybe like 40% with like >> all all said and done. >> Did Corona not sue you over that? >> No. So we wanted to get a deal with Corona. So we're like yo like we tried to reach out to Corona. Different people were trying to reach out. Now that I'm in the alcohol industry, I understand why they couldn't touch us cuz we're we're chugging beers in public. We're drinking in stores with Target uniforms on. So there's so many rules in the alcohol industry with like marketing that you like can't break. So now that I'm in it, I understand why they couldn't touch us. But it worked as a blessing in disguise cuz different companies would approach us and say like, "Hey, take 10% of our alcohol company or here's x amount of cash to like promote our company." But bro, when I saw the influence that we had with alcohol, like I saw it with my own eyes and I was like, "Dude, I think this is a billion dollar play." And >> so you came up with the idea of happiness. >> I came up with the idea of launching our own alcohol for sure. So um I had met John at a dinner. He's told the story, but he was with Justin Bieber, >> who I've always obviously looked up to 10:53 my whole life, like, you know, growing up in similar. He's my age, too. He grew up in Canada. >> Um, Bieber was a fan of our cuz he's we've done like hockey pranks and stuff, too. So, I'm sure he liked that. >> Um, but I met him with Bieber and then me and John and Sam got a dinner and we chopped it up and they basically said like, "Yo, how can we help you? Like, we want to help out in some way." And I was like, "Listen, I want to start an alcohol company. if you guys want to project manage it because I know I don't want to do the business side of it. I don't want to do the the cans and the shipping and any of the logistical like Sammy our CEO is an absolute killer. I don't want to know anything >> about that. I want to stick to the marketing, the strategy and the branding, you know. So, they said, "Yeah, we're down." So, we kind of teamed up and um we came up with the name Happy Dad. We kind of just put in a group chat. We're like, "Everyone spit out names. uh winning name is gonna get like 5K and someone came up with the name Happy Dad and we all loved it and then once we came up with this logo 11:55 >> we wanted to go for a beer vibe on a seltzer cuz all the seltzers were >> it was all women drinking them right like >> there was the skinny cans too. So we wanted to go for like a retro beer vibe on a seltzer and we wanted to go after the male demographic. >> So right when we saw this like retro logo >> we just fell in love with it. What was the second name you almost went with? >> Well, originally we're always debating like people were telling us too like, "Oh, why don't you call it full sun seltzer or like neeltzer?" Like what's Happy Dad? Like why Happy Dad, right? But if you look at any of the brands that have sold or like exited, which could be a potential play for us too, right, is to exit. Um, you want the brand to be bigger than Neelk or or Full Send, right? I think you kind of you box yourself in if we were to call it like obviously a nek seltzer right >> happy dad we want to just we wanted to use our existing platform to promote it but obviously we want it to be bigger than us right like look at kas amigos by George Clooney or something right a lot 12:55 of people I'll tell I'll be like yo you know like kas amigos like George Clooney started that and like sold it and they're like really >> and like that's the goal with happy dad too with me like the more sometimes I'll see people in the gym now and they'll be wearing a happy dad hat And I'll I'll go up to them and try to like make eye contact with them and they're like they like grill me. They don't even know who I am. >> But I take that as a compliment because I'm like, "Bro, this is really working." Cuz if this is ever going to sell or exit or become, you know, super super super profitable. It's not It's got to be way bigger than milk. And I think that's a mistake a lot of other influencers are making with their products is they're just too much of the face of it. if that makes sense. >> If they go away, the product goes away. >> Yeah. >> So, isn't it then a good idea for you not to wear the Happy Dad hat? >> I just love the Happy Dad. I mean, I can still rep it, but if you look at our Happy Dad Instagram, like you're not going to see me like in every single post. You're not going to like I'm I'm 13:55 on there, but it's also like >> cuz a lot of these companies too, they're skeptical skeptical of celebrity brands, right? Like there's always this fear of like, oh, that's a celebrity brand, that's an influencer brand. Um, there hasn't been that many that have like really sold like what's one that's actually like sold, right? Besides I was about to say Haley B, right? A little bit of it. >> I mean, that was a 20 or $40 million acquisition. This would be in like the hopefully billion, >> right? >> Have you been approached at all to sell Happy Dad? >> Not to sell. No, we haven't even like thought about positioning ourselves to sell yet. We're just we're growing so much. We're the only I think us and Whiteclaw are the only selters that are still growing. Every other shelter is declining. White Claw is growing in like single digits >> and we're growing in like double digits every year. It's been four years. >> So, we're just steady growing, growing, growing. Our distribution's growing every year. >> Are you taking profits from this or you just reinvesting? >> I haven't seen I haven't taken a penny from Happy Dad. >> Really? >> Not one single penny. 14:54 >> Has it been tempting to take any money from Happy Dad? >> No, because we have much bigger goals than that. You know, I could take a salary from Happy Dad, but I'm in this for the long term. I'm like this is like this is my baby. Like even to see where it's been now it's been 4 years >> it's blown my my wildest dreams to see where it's at. So we're in this for the long term. Yeah. >> So out of one can what can you sell one can for? And then how much profit do you get? >> Um the profit's about like 12% when it's all in. >> Yeah. I mean but we don't control the the prices of the cans. That's up to the store, right? Each store. So sometimes we'll get flack and they'll be like, "Why are you selling like a 12-pack for $40?" And we're like, >> "Yo, that's up to the store." Like, "We can't tell the store what to sell their price for." So what we do is we make it >> we make it through a brewery and then in each state you have to have a distributor, a different distributor cuz all the laws are super old. It's all like laws from prohibition. >> So it's super old school laws. So we 15:54 don't even sell directly to the store. So, we go to we sell to a distributor in a state and then that distributor sells to the store. >> What's the craziest law that you've seen when it comes to selling alcohol? Cuz I saw you had that whole like happy dad dos and don'ts and I think one of them was like you can't >> market drinking the beverage, right? Isn't there like weird >> associate it with health and wellness in any way? Obviously, you can't say alcohol is healthy. So, I think it's it's definitely like macros wise compared if you compare it to a beer. I mean, a Corona has 13 g of carbs. This has 2 g of carbs. So, but obviously you can't say it's healthy in any way. You can't associate it with like can't like drink it in the gym. >> Obviously, drinking and driving, that's obvious. >> Um, the the rule I hate the most is you can't you cannot >> on another alcohol product. >> So, you'll have to bleep this, but I can't say like [laughter] >> I can't like I can't say that. Have you ever realized how we've never really said like >> there's been no Nel campaign like 16:55 >> wait >> is that but but how but how can Mr. Beast say that about >> it's alcohol rule alcohol only alcohol. >> So is this something that all the alcoholic companies got together like yo let's just shake hands let's not [ __ ] talk each other >> I don't know. Yeah it's such old school laws. So that's that's one thing that like h I wish we could because you know Neil we would do that so well like >> even Steve imagine him on other brands and stuff like that too like >> but that's so that's that's one interesting [clears throat] role too. >> Yeah. >> Now when Jack and I first started the ice coffee hour we had to figure out everything ourselves from the best cameras to use the best editing equipment, how to get guests, the best audio, the best mics, everything. Every day was a new challenge. That's why if you're starting or growing your own business, you know how valuable today's sponsor is and that would be Shopify. Shopify is like having an all-in-one business partner. They power millions of businesses worldwide from huge brands like Mattel and Gym Shark to people that are just getting started. Here's a fun fact. 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Start your business with the industry's best business partner and start hearing. Sign up for your $1 a month trial today at shopify.com/ic. Go to shopify.com/ic. That is shopify.com/ic. The link is also down below in the 18:53 description. There is literally no reason to not start that business idea you've had. You could do it for $1. Shopify.com/ic. Thank you so much to Shopify for sponsoring this episode. What percent of Happy Dad do you own? I think like allin for Neelk like Neelk as a whole around percent. >> That's phenomenal product like this now is like I think that's a historic. >> How much did you guys raise? >> We didn't raise anything at the beginning. >> Oh my gosh. >> Yeah. It was self-funded. So this put up a little bit for production so Neelk didn't have to put in anything too. So we got that. You don't get equity usually without putting in money too. And >> also like >> Yeah. So I kind of negotiated my deal first >> and then like Jesse and Steve's deal was similar too. And it's like there's no vested equity. There's no like there was like talks of phantom equity too where it's like but like we all own this like it's ours. It's it's a good Yeah. And we have incredible partners. John and Sam are like, 19:53 >> I love them the best. John's awesome. >> He's a genius. >> Uh, and then Sam's just a complete robot where he's like, he's the hardest worker. He inspires me with like his work. >> I'm curious, who's the smartest business person that you've met or been around? Like, who do you go to for advice? >> I go to John a lot. John and Sam, they're very I've learned a lot from them, too. >> And what about besides them? >> Um, Dana. Dana White for sure. >> Yeah. >> He's someone that I've learned. I've looked up to him my whole life, too. He's always been one of my business inspirations. But, um, yeah, he's just a guy that like he never quits. He never takes no for an answer. So, I think that's one thing I try to follow in his footsteps. He doesn't, you know, back himself in a corner. There's always a way to something to figure it out like what he did during co >> just like seeing his leadership through an error like that. So, him but yeah, John, John and Sam definitely have learned a lot from them. Can you say what the current valuation of Happy Dad is and like what you would sell it for in a dream scenario when you exit you 20:54 get a you get a big like you get a big cash bag and then you get to work I'd say you get to work for the company for x amount of years usually >> consult them do whatever you need to do >> and then also we're not just going to sell to a company that's going to drive it into the ground like you're going to partner with a company that's going to take your product and like you know we're only in two countries. Yeah, >> we're in the US and Canada and like we should be in Australia. I just went to Australia. Like we have as much fans in Australia as we have in like Canada. We went to Ireland. We got swarmed. Like we could be everywhere. So if we ever exit, it's going to be with a company that's also going to take Happy Dad, see our vision, and help take it to the next level. Yeah. What would you say were the three most pivotal business decisions you've made in your career? Like what changed your business the most? Our original merch business was pretty historic. I don't think anyone's really ever that was so good. >> It was crazy. But that was kind of that was a blessing in disguise was because we were just we just became the underdogs. So I think to answer that was 21:55 just being authentic probably. That was number one was we started in that prank era where I don't know if you remember you remember how many pranksters were >> I used to watch them all. >> I love them too. >> Vital on the podcast we want you on the podcast. Same as out of jail too. Roman Atwood. >> Roman Atwood. >> Oh my gosh. >> Who else was there? Yeah, Roman Atwood. >> So many people. But there was that typical prank format where it's just like intro, prank, outro. And we were kind of following that. And then when we kind of just started being ourselves, being more authentic, like drinking in videos, like just making jokes that we would make off camera, being ourselves. >> That's when people really related to us. It was that and the pranks, the perfect harmony. And through that authenticity, I guess that's what us a little bit cuz YouTube demonetized us, right? They did. You guys know that? >> I remember your Google video. >> The Google video. >> I watched it as soon as you posted it cuz I was big into pranks. That's how I got into YouTube was watching prank videos. >> Yeah. So that us I mean anytime you mess with your boss, this is not a good idea, 22:56 right? So we pretty much mess with our boss. We got demonetized. Yeah. We had to private all our videos on two strikes. >> So we thought they were going to delete our channel. So, we just privated all our videos. Explain this this Google video for anyone who hasn't seen it. >> So, yeah, we got big off doing fake employee pranks. So, we've done we've worked at I've had many jobs. I pretty much worked at every single business throughout doing pranks. Target, Walmart, >> um >> Apple >> Apple's a legendary McDonald's. So, we put on the uniforms and then we go in and we mess with the customers and the employees. >> So, we decided to do a Google one. a fan hit us up and said he had like a badge for Google and we're like this is too good like an office prank. So we got the badge and we snuck in and then we pretended to like work at Google and we were messing messing with people in the cubicles and then yeah Google did not like it. They did not like >> Did they reach out to you? Did anyone >> No, they didn't reach out. We you know MC what an MC? Yeah. So we were with an MCM. They dropped us obviously because they were probably and then No, but 23:57 Google didn't reach out. I think they were they just gave us a strike. >> Okay. >> But we were sitting on two. Three strikes. Your channel's dead. So we privated all our videos for like months to avoid like cuz we thought they were just after us. We thought we were done. >> Yeah. So but that again so that to answer your question, what that was pivotal being authentic cuz that turned us into the underdogs and we we didn't weren't making money off YouTube. So me and Jesse kind of, you know, we had to get together and we said, "Yo, we're not making money. Like how are we going to continue to fund the videos like what are we gonna do? So we kind of we saw people selling merch and we're like what if we did merch? So we sold some it was like this saying in our video George Hennon that like it was like this whole thing. So we sold those shirts. They did decent. But then what we wanted to do is kind of make it more like a clothing line. So we um we just made that we would kind of want to wear like we made like heavyweight hoodies and we like sampled them and sent it back and forth overseas. found like a sick blank that we liked, put like the 24:58 little N logo stitched on it, and then I think we sold like 2,000 of those in like sec like like 30 seconds, like crazy. And we're just like, "Holy." >> And at that time, you know, now we have like sponsors and like, you know, we got prize picks. We got Moon Pay. But at that time, like we were looking directly into the camera, being completely honest with our fans and saying like, "Guys, we don't make money off YouTube. The only revenue source we have is is merch." So, it became this connection with our fan base that was like, "You guys are funding these videos through buying merch." There there was literally no other revenue source. >> How much money were you making on YouTube at the time? >> When we got demonetized? >> Yeah. I think >> What was your income? >> So, we started make we like back in the day we would make like 5k a month and then that stopped. And then we're making zero. Completely zero. We had one I'm talking one revenue source. How many subscribers did you have at the time? >> Millions. How did you live? >> Well, we were making merch. Yeah. So, >> you immediately pivoted to merch. >> Like, yeah, it was a bit of a transition. Like, I think we like, you 25:59 know, we were also working at the time, too. I was working at a golf course for five years. So, like >> I would work at the golf course, save up as much money as I could. Jesse was working at I think like a >> chicken wing like or restaurant or something like that. >> And like we'd go to LA and we didn't have visas cuz we're both Canadians. So, we'd stay for a bit, go back home, work, work, work, save up again, go back, back and forth. We did that for years. And then yeah, merch started taking off and yeah, I mean our biggest merch drop was it was in Europe. We had just filmed a wine tour video and yeah, we had 300,000 people on our website at one time. >> Isn't that when the website crashed? >> Yeah, it would crash sometimes and stuff too. Yeah, it would always like crash. But bro, we would get addicted and it was so fun. It was always like merch drop day. We'd have like a huge party and stuff like that and like oh my god we would have our computers out and we'd have it all on the screen and yeah we would look at the live viewers on the website >> and like bro 300,000 like Shopify was telling us like yo you guys are like 26:59 second to Kylie Jenner >> and like that dropped 33 million in gross. >> How come you were able to do that and so many other people just fail? Dude, I think it was just I think Neelk is something that comes around like once in like a decade or like it's just what we had was was special. It really was. I don't even think we realized what it was at the time. Like to be able to get 300,000 people on an e-commerce website like that's unheard of. >> Yeah. Why do you say that's what we had? Cuz isn't Neelk still going? >> Yeah, we're still going. I just think that >> I mean like I said that was our only revenue source, right? So I think fans were supporting us in that specific venture for that reason too is cuz that was our only way of making money. Like I could have been on a lie detector test and like I'm looking at the camera and I'm telling the fans like >> this is you guys are making this possible. Like there was no side money coming in. There was no >> prize picks. There was no rubet. There was no >> this was it. It was us and our fans. they were funding it and we were 28:01 traveling all over the world making videos, uploading them, shooting, editing and uploading every single week and then Yeah. But you're also young, you know, like we're younger then. I was probably like 24, 25 >> to pull those numbers. >> We're younger and then Yeah, I think I think money does money everything up, bro. >> I think a little bit. >> I don't Well, you get more comfortable. >> Not just me, everyone. Like you you could ask any one of us. And it's just like I mean we're we're young and hungry back then a little bit too, right? And you're just you're on a mission. You're young. You're not thinking like >> people are more down to like your people are sharing beds. >> We're taking you know what I'm saying? Try sticking us try getting everyone in the van now and >> we're flying private. It's just money [ __ ] up. >> No. Is Is that the money though or is that just getting older? >> It's both. I think it's both. I think it's both. Yeah, getting older for sure. Like, >> yeah, like our Europe trip, that's some 29:01 of my favorite Neil days, too. Like fans will tell me like, "Bro, the old Neil is like so good." And I'm like, "Dude, I agree." Like, it's such a great era. >> At what point did money start getting in the way? >> I don't know if it got >> Is there a certain number amount that it, you know, starts becoming comfortable and you're less motivated, hungry? Oh, because one thing people don't really know too is like even though those merch numbers were like so high, believe it or not, money in my like specific pocket personally and like Jesse's as well cuz we were the two owners of Neelk, right? Steve wasn't really like he wasn't an owner of Neelk. He was getting paid out in cash from merch. So the amount of money that me and as a owner sometimes you take less cash, right? Cuz you own the equity. So, you can ask Jesse, too. I mean, we weren't personally making a lot off the merch operation cuz it was money in and then we had to pay out like a lot of people and then it was also when we're traveling in Europe, you're bringing 15 people, you're getting an Airbnb every single week. You're, you know, you're 30:04 spending on flights, videos, like that money goes quick. Maybe some people are suing us for pranks behind the scenes that we like some people during pranks. So everything added up. Um, so even the merch business as much when it's all said and done like gross and then minus profit for like goods, shipping, everything like that. >> Personally in my bank account, I never really got too rich off merch, >> which is interesting. >> When did you make your first million dollars? Like actually in your bank to you personally? >> I know this is bad, but I can't really recall. I don't It wasn't like a moment for me >> really. >> No, I don't know why. There was never like a moment where I was looking and I'm like I have a million dollars. I don't I don't know if that sounds stupid, but I don't know. I was more just caught up in like I really just love making content too. Like I really do. So I was think I was more just focused on and I'm such a long-term thinker. I know where everything could go. So I don't know if I really got caught up in my first mill, but it it must have been around like 25 or 31:04 something. >> Yeah. >> What's the most you've made in 24 hours? >> I mean that those drops for sure. >> It was the drops. >> Yeah. Yeah. merch drops for sure. Like are we talking like $10 million, $20 million >> of profit? I mean those we've done several drops. I think two drops did 30 million gross. Two different drops. >> Yeah. >> Let's say let's say 40% profit. >> 40% profit like on directly like gross minus expenses of clothing and then >> no payroll expenses yet. >> Don't factor in that. Don't factor in that and don't factor in traveling expenses and any other that comes with filming. No. >> Yeah. What are you What are you doing with the money? Are you investing it? Are you putting it aside? Like what are you investing in? >> I got a business manager that I just talked to a lot and communicate with and he just diversifies like my portfolio and stuff like that. John, I've done some investing with John. Um I was early in or I invested in X too when Elon bought it. Um, that's doing good now. 32:06 >> Yeah, I was about to say the valuation of that has got to be crazy. >> Yeah, I think it's like he called me the other day and said it's like 6x or something like that. >> Who called you? >> John. Okay. >> Yeah. So, he got me in on the X investment when Elon bought it too. I put up some money towards that. So, I'll do different stuff like that, too. >> And then, but I do like having cash on hand too to start my own businesses too >> cuz like if I have an idea >> um like to do something quick or something like that. Yeah. What sort of investment opportunities do you get access to because you're you >> a good amount. Um yeah, John's kind of my guy for that where he'll call me and be like, you know, what do you think about this? Do you want to invest in stuff like this? And I'll just kind of take it. I'll consult with my business manager, too, and just like take it play by play. >> What's the weirdest investment you've done? >> I don't think I have a weird one. No, I'm not I'm I'm pretty picky to be honest. Yeah, I won't just like throw money into anything. >> So then what's your best investment and 33:07 what's your worst investment? >> Um I think the X1 was was pretty good. >> That could be your best investment. >> Yeah, probably. >> What about your worst one? >> Worst one? I don't think I have a worst one, honestly. >> Are you kidding me? Is every that you don't have a worst investment and I have several? >> I'm not a huge like most of Jack's investments are bad. >> That's unbelievable. >> What's your worst one? >> I don't even know. Oh, I mean I took an account from like like 20K to 75K down to two one time. Like I granted, you know, losing 75K at the time that was a lot. See, the investing something I need to get better with, too. But I just have a business manager that I like. I trust him a lot and he'll kind of just talk me through and he'll just >> diversify my in like safe stuff and that's kind of how I go about investing and it's just like, you know, 10 to 15% return, stocks and bonds, treasuries. >> My my bad investments, granted, they're still they're kind of just my fun money. So, let it be known, okay, I'm not a I'm not a bad investor. I'm a very disciplined investor. 34:07 >> Yeah. What are you spending your money on? Cuz I see these stories of like flying private jets and like jets. Jets are the stupidest thing you could spend money on for sure. >> So why are you getting private jet? Cuz >> I'll only get a jet. I'll I'll fly commercial a lot too. But um I'll fly a jet when it's like an emergency. When it's like worth my time to really be somewhere. Like let's say a podcast happens. Sometimes it'll be like in like somewhere where it might take like two connections to get somewhere and I can't get there on time and like maybe I have to do another podcast the next day. Um I'll only do it when it's like worth my time. You know what I'm saying? >> Yeah. >> But it does add up. Yeah. My business manager called me the other day and he's like, "Bro, this PJ this PJ budget's uh we got to bring this down this year." >> How much was the budget? >> Uh probably 600,000. >> $600,000 on private jets. Yeah, it could be worse. I mean, here's the thing. Listen, I haven't bought I haven't bought my own jet yet. >> I was about to say and I saw Steve has 35:08 his own >> just had his jet. >> You got to get a pilot. You got to pay for the gas. So, I'm like, it's really only it's when I just really need to be somewhere that's beneficial for my business, too. You know what I'm saying? Cuz a commercial flight, like, let's say it's like I get a call and it's like, "Yo, you got to be here tomorrow at like 8:00 a.m." And there's no flights. It's like, all right, I'm going to pull trigger on that and do it. And it's kind of just part of it. >> I'm not going to lie to you, one of my guilty pleasures is skin care. And I have used, I kid you not, so many different skincare products over the years. And none of them have really made a change, even though they make huge promises. That's what makes our sponsor, One Skin, so different. It was created by women scientists based on real research, not trends. One Skin's moisturizer is light, absorbs quickly, and layers easily without feeling heavy or greasy. And these products are meant to make your skincare routine way simpler because there are so few steps. I have had skincare routines where there's like 10 steps involved. And guess what? I never stick with it. But with one skin, I can do it all in like a 36:06 minute. 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After you purchase, they're going to ask where you heard 37:06 about him. Please support our show and tell them that you heard about him through us. Now, when you're hiring, the hardest part isn't necessarily posting the job. It's figuring out early on if someone's actually the right fit. Kind of like going on a first date. It's really important to ask the right questions. And that is exactly what our sponsor, Zip Recruiter, is built to do. Instead of relying on outdated hiring processes, Zip Recruiter helps employers focus on the right candidates from the very beginning. When you post a job, Zip Recruiter suggests screening questions that you could add in right away, helping you narrow in on the candidates who are the right fit from the very beginning. Zip Recruiter's matching technology actively connects your job with qualified candidates who check all of your boxes, so you're not stuck there sorting through a bunch of different applicants that aren't the right fit. You can also use filters to see which candidates are recently active and reach out directly through Zip Recruiter's platform to move the hiring process faster. So, ask key questions and hire faster with Zip Recruiter. Four out of five employers who post on Ziprecruiter 38:03 get a quality candidate in the very first day. Try it out for free at ziprecruiter.com. That is ziprecruiter.com/ic. Meet your match on Ziprecruiter. What do you think about Steve's financial crisis? I'm watching these videos and I even told Jack, I'm like, "Dude, did you see Steve Doit's video yesterday? He coin flipped $2 million of toy." >> Insane. >> He's like, "No." I'm like, "Do you want me to spoil it?" I'm like, "No, watch the video." I just like dude I've I mean yeah even the way they gamble like they're [ __ ] Like him and Dana are like bro I get mad when I lose money. Like I get in a bad mood. Like if I gamble and I lose like a h 100,000 like I'm pissed. Like I'm like I'm in a bad mood. Like don't talk to me. So those guys will go down millions too and it's like I don't know how they can stomach that Dana. But so that makes sense. But >> Steve I know Steve's too. I don't I really don't. He's just different bro. I mean, he's always been different. So, he's just I mean, he's a little head with gambling for sure. Like, he's just 39:03 he's just different. >> It just makes me think his his threshold for money is just so high that you could blow 2 million like that. It's like, whatever. >> Yeah. I think he just really he's always uh he's he's just one that always wants to make good content, too. So, I think we may think in a similar fashion where he kind of just like he's like, "I don't care what I'm like losing or spending right now cuz I know he just thinks like if I make good videos, it's all going to work out too, which is kind of like I think in a similar way. I think we just go about it differently." >> Yeah. >> But yeah, I think he just cares about his content a lot too. So, he's willing to spend whatever the he spends on it. You know, >> I would tend to agree with that that uh you know, he could spend a lot of money, but my gosh, these videos are just I I've not seen anything like it on YouTube, >> too. I'll see his stories and I'm just like, >> bro, like he's just a mad man. Like the Karina, [laughter] >> what is he doing? I I find it I I even said too, it's like it is entertaining. 40:03 Like I've told like I mean I've told him last time I saw him I was like, "Bro, it's some of your best content." Like it's cuz it's entertaining. It's but it's so nuts. It's triggering though to me. It seems like a foozy situation where it's like it's kind of like watching a mess happen. You know what I mean? And it sucks because I desperately root for Steve. I love Steve. I watched him for a super long time. He's amazing person. If you're watching this, Steve, we love you. But I also like I want the best for him. Right. And so when I see him making decisions, especially with like like Karina Coff like buying her several cars and like like she's already so rich offered a linear is already so loaded herself, bro. >> She's got to be worth like $50 million. She doesn't even need it. >> But it was it was hard for me to see where he lines up these five cars all worth 500 grand. He's like, "Which one do you want?" And she's like, "I don't want another car." It seems like a hassle for her. He's like, "You got to pick a car." I don't want a car. She has no space to store the car. 16 car garage. 41:04 >> When you think of registration, filling it up, taking it in from it's it's more work for her now to take this car. And I'm thinking, >> I want one of the cars. >> It's the car. >> It's insane. I know. And like I said, Karina doesn't even need it cuz she's one of the richest. She's a baller herself, right? >> Yeah. >> Does part of you not want to be like, "Hey, like cuz you and Steve are friends." Like be like, "Hey, man. Let's dial it back in. Like let's think long term for a second." cuz he's his goal now is to get in as much debt as possible. >> Yeah. >> And so wouldn't part of you be like, "All right, like don't don't you think about the future a little bit?" >> Yeah. I mean, me and Steve have had like >> we've had a long relationship obviously. Like what I mean when I met When did I meet Steve? I uh one of my buddies showed me who still works for us, another one of my buddies from back home. Uh he runs like our socials and stuff. He sent me one of Steve's videos and it was like Steve drinking on a like a driveway like chugging a Jack Daniels bottle. I think he had a thousand followers and I was like what the like who the is this kid? I've never seen anything like this. 42:04 >> So then I think we reached out to him and I like had sent him some Rona season shirts and we were still figuring out ourselves but I think we were at like a million two million subscribers. It's when we were launching merch so I was like throwing him some dough to like yo wear this in a video I'll give you like a thousand bucks or something. So that's how we like started our relationship. And then I think me, Nino, and Jesse were in uh Orlando one time and that's where Steve's from, Ovito. So I hit him up and I was like, "Yo, want to come like hang out and we'll like go to the bar or something?" And like yeah, I went to his house in Oto and like he had like an adopted pit bull and like he was living with three or four roommates like just like typical like like bongs everywhere and stuff like that. I met his mom, I think, too. And like we went to the bar, his local bar, the Nights Library. Shout out the Nights Library. >> And he just got like like we just got up. Like Steve got blacked out, too. He put on like a Batman shirt when he was drunk. >> Mhm. >> And then like he texted me the next day and he's like, "Bro, I don't know what happened. Like I woke up and like I woke 43:04 up in a Batman shirt." I'm like, "Dude, you put that on yourself." It was so He's just always like been like he's just a complete like just funny guy. Like he's always just been like that. But yeah, I kind of used to like manage him more. Like obviously like when I met him, my promise to him was when I saw who he really was, like cuz I saw the drinking and stuff, but when I met him and I like fell in love with his personality, I felt like, you know, we were at 2 million subscribers, I kind of had figured out the game. And like my promise to Steve was really just like, bro, like if you trust me, like I feel like I can help make you like rich and like successful. And I I think I I see something in you and I think I can help guide you and like make you successful and I think that was like our mission and I feel like that's what we did. Um but yeah, I don't really like I think along the way it's not like I manage him anymore. Like I used to like >> help him with every single move. Like 44:04 every move he made it was like consulted by me. Like obviously when we launched his channel we got it to um >> a million subscribers subscribers. Well, he beat it now though. He beat it now. What did he get? A million fast day or >> dude. Steve's like he's one of the funniest guys. Like you know what I'm saying? >> But his audience stuck around even after his channel was was taken down. His audience stuck around and followed and waited. >> But he's just a guy. So he's just a guy that's like he's just going to do what he's going to do whatever the he wants. You know what I'm saying? So I think he has a lot of other people in his ear now too where it's like everyone wants a piece of him. >> You know what I'm saying? He's Steve will do it. He's he's the man. So >> I always the one thing I can never do with Steve is not be honest with him. >> And like I that's just who I am, bro. Like when people ask me for advice, like I'm not a person that can be really any type of yes man or like beat around the bush or like tell someone what they want to hear. And like yeah, whenever Steve does ask me for advice, I'll tell him 45:07 straight up like what I think. And like if that's offensive or if that's something he doesn't want to hear. And that goes for Steiny. >> Yeah. >> Anybody anybody that asks me for advice, like I'm going to be blunt and I'm going to be honest and I'm going to tell you what I actually think. So, but yeah, but now I mean me and Steve are cool. It's not like we have like the internet likes to make it some like we have beef or something like that. Like I'll see him tonight. >> Yeah, that's what I've seen a lot of the comments. But no, it's like I think right now we're just like >> we're just kind of on two different paths right now. And I think Steve's like I don't know. He's just doing he's doing his thing and he's crushing his YouTube and like I'm I'm loving his content. I'm watching like every video. His editors I know his editor Alex is killing the edits too and like I'm happy for him. I think we're just on like >> two different paths at the moment. I don't know. And I'm trying to figure out what I want to do with content and YouTube too cuz I'm getting older. I'm 31. Like I'm trying to figure out like how does this old milk Kyle kind of continue and what's my next chapter, you 46:07 know, cuz I'm not really drinking and partying like I used to too. So I'm kind of figuring out my own too. >> But but yeah. >> Do you ever offer advice to someone when they don't ask if you see something or do you just wait and if they come to you, you help? >> Both. Both. But you can only really at a certain point someone's just not going to listen to you, right? >> Sure. >> Like there's not much you could do. Like at a certain point, it's kind of like people are going to do what they want to do, right? Everyone's their own person and all I can do is But I'm always there for any of the boys, too. >> Yeah. >> And like No, I think me and Steve like >> I'm kind of like just trying to focus on like, you know, my fitness, my mental health always. I'm putting that above everything, too, cuz I realize like there's been certain moments where >> I've kind of I'll squiggle down a dark road, a road that I don't really want to be going down. >> And like I feel like the gym and fitness always drags me in the right direction. That's one thing me and Steve bonded over originally. He was like one of the 47:08 persons that really got me into the gym. >> That's one thing we bonded over the most when we first started hanging out was Steve was like, >> he still is. He's shredded, but he was really into the gym and he would like get get on my like every day. We were hitting like two a days. We would do like the insanity uh workout videos in the backyard and he was someone that I would say that like really >> got me into fitness and got me on my fitness journey too. So I think it's like even with like Jesse too, like >> oh, he's like really in shape. It's cool to see that progress. >> Even me and Jesse like we had a little and it's not like it's just me or it's not like it's just him. It's like it's kind of like friends are always going to have little back and forths a little bit and then you add this high stakes business and different people in everyone's ear telling them different things. But now it's like me and Jesse are now tighter like just as tight as we ever were like. So I think me and Steve are going to be like that too where it's we're always going to be boys and I'm always I'm always there for him. Yeah. >> Yeah. >> You should mention the necklace. >> Oh. Oh 48:10 yes. What? >> That is fantastic, Jack. Thank you. We had a podcast with Liver King. >> Oh my god. What happened to him? >> Yeah. Well, this was two years ago. >> Yeah. >> Does he still have Liquor Queen or No. Or did she leave his his [laughter] >> I think the queen and the king are still together. >> They're still together. >> Liquor Queen seems loyal. >> Yeah. I think you know they have kids and everything. They have live ranch. >> What the happening? >> Well, here's a crazy story for you. Honestly, this is this is crazy. is that uh Steve will do it >> gave you a chain, a diamond chain, right >> on a podcast. You gave that to Liver King. >> Dumb move. Okay, so there's my dumbest investment. And then does that count? >> Well, it continues. >> That's the dumbest thing I've ever done. >> We did a podcast with Liver King. He takes off the necklace and gives it to me. >> And did you give it to someone? >> I gave it back to Steve. >> Oh, okay. Good. Good. So Steve, he has the chain now. Steve has the chain now. >> I had that chain and I'm going to be honest. I thought it was cursed to be 49:11 completely honest with you. Uh because >> uh Liver King had his whole controversy shortly after getting that chain. He gave it to me. I went through some I've never worn the thing. I think it was cursed. >> Dang. >> And I felt the only way to break that cycle was to give it back to Steve. And now look at Ste. And we broke the cycle and Steve is back on YouTube now. I kid you not. >> I've been telling Jack this that I think that thing is cursed. I want nothing to do with it and I brought it back to Steve and now he's back on YouTube. He's doing great. >> That's hilarious. >> But that that chain I think was some bad juju on it. I don't know what happened. >> I believe that. I believe that. That's a funny story. >> Yeah. >> And it's funny, too. I got an offer from Jack Dohy to buy that chain. He offered me 60 grand for it. And I said no. >> Specifically cuz it was that or >> No. Because the chain was probably worth $90,000 and he's like, "Dude, I'll I'll buy it for 60K right now." I'm like, "We know." >> Really? >> That's That's what Liver King told me. Now he could be exaggerating. >> Liver King said it was a six figure. >> You still believe Liver King? [laughter] 50:11 >> Probably not. >> He said it was a six figure necklace. I was like, he said, "It's a tennis chain. That's like 105." >> 105. Dude, you should have sold it for 60. What Liver King said, because Graham is a very frugal person, like very a little scarcity mindset, right? Liver King gave him the necklace under the condition that Graham would have to give away the necklace. >> Okay. So, no, no, no, no. It was worth more because I went back through Steve's videos. Steve posted a video getting the chain for you and he went to that um I don't know if it was time piece trading or one of those and I think he paid 70 or 80 grand for that and that's how I kind of came up with the price because I remember that's what he was charged and he bought two of them. >> I'd have to see the chain again, but yeah. He probably has it maybe. I don't know. Yeah. >> I'm also curious, what was it like drinking with Elon Musk? >> It was fun, bro. I mean, that was a that was a crazy podcast how that came about. Um, I think John had hit up Elon and then Elon said he was down and then 51:14 Yeah, that that was a crazy story, too. I think >> so. We land in Austin and John gets a call from Elon and says, "Yo, who's this guy on?" Cuz Steve was going to be on that pod, too. So, he's like, "Yo, who's this guy Steve that's like my why is my security saying he's like a threat?" And John's like, we're all like, "What are you talking about?" And then they're like, "Yeah, like he's blown up he's like shot my mannequin with a gun." >> Like Steve did a video where he blew up a Tesla, I think, and like said Elon or something. So, I guess Elon's security team flagged it. So, then our podcast team was at Elon's house setting up and he pulled the plug. Elon pulled the plug. >> Yeah. He's like, "No." Like, his security's like, "Nah." And we're like, "What the?" >> So, then Steve was kind of like, "Yo, like I'll sit out." Like, "My bad." Blah blah blah. And then, but we we Elon still wasn't down. We just So, we just waited around in Texas for like 72 hours. We just stayed at a hotel and we just took the chance and like John just 52:15 kept texting him and like I was trying to tell John like we're just trying to like tell him like bro like we got to do this and then eventually Elon just showed up and yeah he stayed for 4 hours. I think he crushed like eight happy dads and >> why do you think he agreed to do that? >> Why did he do the pod? >> Yeah it be I love the podcast. >> He's smart. I mean >> it just hits a different audience. I mean, I think that interviews it might be the second most Elon interview besides Joe Rogan. >> I think so. >> Yeah. So, he's smart. He's t these guys that are big, you think they're not tapped in, but they're the most tapped in, right? Like look at someone like Drake or like >> Yeah. >> You think just cuz they're like really big that they're not seeing the same as you, but >> they're tapped in as me and you, if not more. >> Of all the people you've spoken to, does Elon Musk command a room the most? >> No. Trump. So Elon Musk is not the most intimidating. >> No, because Elon's a little more like he's got his quirks to him a little bit, right? Like he's more like I don't know. He's more like interesting. Trump 53:16 commands a room. >> What was that like? Like what was the presence like? I'm curious like the aura as the as the kids would say. You're sitting down. >> No, you like Elon's the man obviously too, but Trump's just like I mean he's always been like probably super charismatic Trump, right? Like I mean when he walks in a room >> like it's just you know it's Trump, right? that he's funny as >> Yeah. >> Like, you know, he'll he'll be walking in, he'll chirp like three people on the way in and then he'll like compliment you, call you good-looking, blah blah blah. So, yeah, he's he's got a presence to him for sure. >> What was the security screening like on that >> Secret Service? They always they ask you like days in advance like who's coming, what's your equipment, like they got to go through Yeah. all your all your camera stuff in advance. I'm sure they're like listening to your phones maybe before and stuff. >> Yeah. And then I mean the typical pat downs and stuff like that, but >> yeah, they >> I remember YouTube took down your Trump video, right? >> Mhm. Yeah. Isn't it crazy how things 54:17 have changed? >> Yeah. >> Yeah. I've told this story before, but yeah, we did the pod. Uh Dana obviously set it up. Um Trump even says himself, he says he has no idea who the we were. And that was the first podcast Trump ever did. >> So like now, how many has he been on, right? in the election he went on everyone's pod but >> he was this was the first pod he ever did was the Fulsson podcast and Dana called him and said yo I think you should do this >> and Trump just trust Dana so much so he's like if Dana tells me it's something I should do I'm going to do it and he's like I don't know who the hell the milk boys are but yeah it got like 12 million views in 12 hours YouTube deletes it which obviously it always works in your favor cuz then Trump's on his uh >> Truth Social tweeting about it >> he's on Fox News even like milk boys blah blah blah and of course he says like I It was their biggest rated show. Like he's bragging. It's funny. >> And then he's at his rallies like saying milk boys and stuff. Um so after that we kind of stayed in touch with him and his team and like you know we even gave them some consulting and some help during the 55:17 elections like do this podcast, do this podcast, you know, maybe like link with this person and stuff like that too. So we tried to offer them all the advice that we kind of knew as well too since we're like super tapped in. Dude, to me, I thought that election was won on social media. >> And I thought the other side completely fumbled the bag >> when Trump was willing to do all these podcasts. Same with JD. >> Yeah. >> Doing the podcast. And I think the next election >> Kamala just wasn't capable. Right. >> Well, she did a 60 60 minutes. >> Yeah. >> But that was also like 11 minutes. Like I think it got cut down. >> It was like a seven people heavily edited. >> Yeah. >> If like if Camala did like she turned down Joe Rogan, which was like so stupid of her to do. Yeah, >> but I do think if she even went on Joe Rogan, she would have looked like an idiot. You know what I'm saying? Like she just couldn't she can't hang in those environments. So I think that was just transparent to people like Trump can go in any environment and at least answer questions. >> He's funny, >> you know. Yeah, he's funny as >> him. That was one of my favorite. 56:18 >> You should see him off camera. >> He's funny as hell. Really? >> Yeah. He's one of the boys off camera. >> Like when we were flying on his plane, we uh >> cuz we went on Trump. I've been on I've been on Air Force One too in 2020. I think I'm one of the only Canadians >> to been on Air Force One and then we went on Trump Force One and yeah, just like on the way there he's just like college football's on. We're like shooting the like he's just he's one of the boys for sure. >> Do you have any opinions on his beef with Canada or trying to get Canada to join the United States? >> Me hard. The Canadians are pissed at me now. I mean that was not part of his campaign at all. the whole Canada and all that. So, um, yeah, that's a sticky situation. I just think Canada was uh a long time before Trump came along. I mean, Trudeau up Canada. So, I I don't >> A lot of people agree with me in Canada, too. I think to blame Trump for Canada is like stupid when like Trudeau has been up Canada for 10 years. I think, 57:20 you know, I think we got to blame him a lot more than Trump. I love being from Canada, but I also love visiting the United States. I I do think it's I've always thought it was stupid like because I used to have to get a visa to I worked five years to get a visa just to be able to come into the States. So like I mean I think it would be easier if Canadians could come to the States easier. Do you know how many people like aspiring business people hit me up from like Toronto and they're like, "Bro, like how can I get a visa? Like it's so hard to like I want to move to the States. I want to cuz like you can live in Canada and you can start there but if you really want to make it as an entertainer like you got to spend some time in LA you got to do your rounds in the US so theoretically I mean if it was easier to for Canadians to come to the US too I think a lot of people wouldn't mind that but were you ever worried about losing your visa though with some of the pranks that you were pulling or like let's just say you get arrested or >> How many times How many times have you been arrested twice? I've been to jail twice, just for like like a night though. 58:20 >> What was that like? Who were you in jail with? >> Um the first time was me and Jesse in Toronto. Uh we did a prank. It's You know what I've learned too? It's always the stupidest harmless pranks that get you arrested. The ones you never get in trouble for. So that's what we've learned too. And it's always like don't stay around at the scene of the crime. Like once you do the prank, get the out right away because when you hang around there too long, that's when like event cuz cops will arrest you for anything, right? You're you're going to like not we've never gotten actually charged. Like we've beaten every case that we've gotten charged for, but they will throw you in jail for a night and then as a Canadian every time you go to the border, they stop you and they say, >> "You were arrested. Why?" And they send you into secondary. It turns into a 3-hour thing where they question you. So it's like, yo, we don't want to get obviously we're not going to get jailed for 6 months, but it becomes a huge hassle. So yeah, the what should you have been arrested for? 59:21 Like you said, the messed up ones you're not arrested for. I'm curious like what is the one that you should have gone to jail for? >> I mean, we did one I don't want to get myself arrested though, but >> it's too late. >> Yeah. Yeah. >> Yeah. It's like 3 weeks, I think. >> Okay, cool. Um, we did one like fake gas station employee and like I was taking off the gas hose and like trying to fill up people's cars, but I was just like >> spraying it everywhere and like I was like, dude, like imag like I could have blown up a gas station. >> Were you spraying it on your car? >> No, I was spraying it on the ground. But like >> that's one I always look back at and I'm like that's that one was scary. I mean, the coke pranks in Mexico, that one was scary. I don't know if we could have got arrested for that, but we could have got killed. >> What I'm curious about is to do these pranks, you have to have >> We are fearless. >> It's confidence. >> Yeah. >> What is it? Is it fearlessness? Is it an abundance mentality? >> Jesse will talk about this and he'll 1:00:21 tell me he's like he's like, "Bro, Kyle, you were, bro." Like, he's like, "You were just like >> So, where where does this fearlessness come from? Is it abundance because you know nothing can happen to you. You'll always be fine." like you you're financially insulated, you have friends. >> Delusion is like no matter what you have no care for consequences. >> We were young. We were young. We were trying to make it. We didn't have money so there was nothing to lose and we were Yeah, we were just trying to make it and but yeah, maybe we felt a little invincible too and like we got lucky. We definitely got lucky. A lot of people I've seen some pranksters get arrested recently for and I don't know. I guess when we got arrested too, we just we've always found like a good lawyer and like we like angled it to where like yo, we'll try to like help you with publicity or something too and like >> But what about confidence? How does confidence play into the equation or just >> Yeah, just in general in order to do all of that stuff, you have to be I feel like pretty confident. Have you always been confident or is this something you've developed over time? 1:01:22 >> I don't know. I can sometimes be a little bit of an introvert off camera like um I think I don't know. I think the pranks we just got so good at it, bro, for some reason. And like I don't know, it just came so naturally to us and then once we figured out that recipe of like how to like with someone like we just became so good at it and yeah, we definitely became confident with it cuz we just knew how to do and we knew how to shoot it and we knew how to like get the reaction and we knew how to like edit it properly, you know, like even when we're doing a we just became so good at it too. Like the production side of it too is like like let's say I'm pranking you like >> you got to make sure your cameraman's like stationed in the right spot to get his face. Like so we're like about to do it and we'll be like cameraman like go there. Don't stand over there. It's like it was just like a little science that we just got so good at. >> Is there ever a prank that you filmed that you didn't post? How often does that happen? >> Probably. Yeah, we did something in Greenland really >> recently. Yeah, we might drop it. 1:02:23 >> But uh I don't know. People are so sensitive too now. But uh I don't really give a but like yeah I think we we did kind of like uh we kind of treated it like it was North Korea. We might drop it. We shot it like months ago when the first Greenland started popping up. You remember that? And now it's like hot again. So we're like we might drop it. >> But uh we went to people's doors and just said like we kind of treated it like North Korea. >> We were like in American outfits and we like had big photos of Trump and we're like hey you got to hang this in your house like you know you're going to be part of us soon. And like we pretended like it was Kim Jong-un like, "Hey, make sure this is facing the sun at all times. People are going to be coming by to check that the photos hung in your house." And like we gave them US cash and said like, you know, you're going to need this soon. >> Yeah. >> You now you have to post that hilarious you have to think about it this way. >> But people take it so seriously. >> But who cares about it's clearly good content. >> But then the Canadians will get on my too and be like, "This guy's not even American." It's like I'm like I'm 1:03:21 playing like a car. Like I think you just have to own it. I remember there's been a few little times of controversy and you've just fully leaned into it and it's been fine. >> I'm really giving less and less of a now cuz the internet is just so dumb now. I think it's people believe everything they see too. >> People are so sensitive and it's also just like yeah the state of the internet now is I think I think with the streaming maybe it like changed stuff or like >> how Yeah. How did streaming change the whole game? Because a lot of people are now realizing that streamers are making like way more than YouTubers have ever made. >> Well, they're making Yeah, I guess from gambling only, right? If you don't have a gambling deal, you're not rolling in it like that. But if you're a streamer and you're on kick and you're getting a gambling deal, then you're making pretty decent money. I guess people are making good money off subs, too, right? [gasps] >> But dude, I even realized it, too. We just did our hole in or our 100 mile stream and the Clippers, they're getting paid off views, right? You guys know how that works. Or [gasps] >> so the captions that they're making off 1:04:22 our like 100 mile stream that I just did are like >> you almost getting hit by the truck or whatever. >> No, but they're just they'll they'll write something completely fake in the caption >> just to like get views. And like I even we were all looking at that and we're just dying at all the captions. And like bro, as a joke the other day I said, you know, 905 shooter. >> Yeah. >> Like I said on the stream I was like, "Yeah, Nino got Vitali out of jail cuz he's from the Philippines." >> Yeah. >> And like there's like 10 clips about it that people actually believe it. And I'm like I think it's just cuz these clippers are getting paid. The more views they get, the more they get paid. So they're just like it's kind of literally paying to spread misinformation. Like they're sitting there saying, "How can I just make this clip viral? I don't give a if it's true or not. I'm going to make the craziest caption and like make it go more viral. So, I think that's one thing that's >> Where would you draw the line though? Because if you're doing the Greenland video, which I think you got to funny, but like is is there a point like >> we did we did one devil in a church. 1:05:21 People didn't like that one. I thought it was funny. I've actually had the idea for like >> What do you mean people? Who Who's people didn't like that? >> Um I guess cuz we have more of like a maybe a we have like a right-wing audience. So like I guess they don't like obviously when we're with like a church or something. So like >> But do you have like a But how do you know people don't do you just showed it and people didn't like it? But it wasn't even like really doing well. But I dressed up in like full devil makeup like prosthetics and like painted myself red with like the thing. And then we we walked into a church and then we're just like who the hell's talking about me in here? And then everyone like went quiet and were like, "Oh, now that I'm here, like you guys want to talk behind my back, but now that I'm here, no one wants to say it to my face. Like everyone's quiet now that I actually showed up." And then like they didn't even react. Like people were laughing. >> I think people people the church should be the church should be like off limits. I actually I'm not I'm not religious whatsoever, but I hear that and I'm like I totally see that this one. It's people 1:06:22 that are like scared of the boogeyman in church. Like this is people's like full thing is >> I think everyone just think hey a church that's the one safe spot a safe spot for pranksters. >> But do you have someone that you show these videos to and run them by first of like hey is >> yeah we'll show the whole chat. >> What's the craziest idea you've ever had you didn't pursue? >> The devil in a church one we've had for a while. Um I don't know. I think we've pulled off there's some ones that like I don't even >> like what's what's the dream prank? >> Dream prank. >> You could do anything. So, we're actually going to be um something I haven't said anywhere too, but there's a good chance that we might uh we might have our own like I don't know what it's going to be called, but call it like Neelk unleashed or it's going to be basically Neelk pranks on steroids. >> Mhm. >> And um there's a list of pranks that we've always wanted to pull off that we just haven't had the budget and the resources for. And um that might be like 1:07:22 our own TV show on a streaming service. this year. >> Got to be cool. >> Yeah. So, we're uh we're really deep in talks with a few streaming services and we're kind of choosing which one we want to put that on. So, it'll be like our version of Punked. >> Yeah. >> Kind of. But with celebrities involved, pranking celebrities and then also doing pranks with celebrities on their friends. >> Yeah. >> Or other celebrities. But there's a big list of pranks that we've had that like picture like if Neelk had a million dollars to shoot any prank they want, like unlimited budget per episode. That's kind of something that we that might go down this year. So, you'll see some some crazy we've always wanted to do. >> Maybe that sounds like a phenomenal opportunity. >> Yeah. Yeah. And we got we have you guys know our celebrity rolodex. >> So, there's a lot of people that we want to uh >> I know what you're going to ask >> do pranks with and stuff. >> Speaking of the celebrity rolodex, who's the most famous person you have in your phone? >> Probably Drake. And does Drake just like 1:08:24 randomly text you if he sees a video of you or something or do you just like text? >> Oh, we DM more. >> Okay. >> Yeah, we'll we'll DM on Instagram more. But um >> that's just insane. >> Yeah. Yeah. I got like I got like a close friend story that I'll post on that I only have the boys on. >> So I'll post like I got like only boys on there, no chicks. So I'll just like post like funny or like snipe See like when he's like do like just like jokes. So like a lot of people like that reply. So that's crazy. >> Your your life is pretty insane. Like I mean, you're just texting Drake, so that's >> which is crazy because I've looked up to him my whole life too as like an entrepreneur and an entertainer. Obviously love his music too. But yeah, he's from the same basically area as me. >> Yeah. So what's the thing in your life that when it happens it has you questioning like how is this real life? >> Like that like meeting people I've always looked up to like Yeah. meeting I've met pretty much everyone that I've ever looked up to and Yeah. Or like when Drake bought me the watch for my birthday, it's just like that lasts for like months, bro. It's still like I 1:09:25 still look at it and I'm like >> how did I grow up like looking up to this person and like not only is he when he reached out to me and DM'd me once and just said like yo like >> keep doing your like that was enough. But like to get like a gift from him and like let you know he's like telling me he's like a fan of what I'm doing. That's the that's just like surreal to me. You know what I mean? Or even like Yeah. meeting Justin Bieber. >> Yeah. >> And like Yeah. The first time he reached out to me. Anyone that you've really like looked up Dana White, too, bro. Like I used to tell my friends cuz >> people will say I'm like UFC casual, too. But I've been watching UFC since like 8th grade when they were on Spike TV. Me and my dad used to watch it all the time. >> TV. >> Yeah. So, I've been watching UFC for so long and I used to tell everyone I was like I remember Dana followed our full send Instagram account and I like I told everyone I was like bro if we can ever do anything with the UFC just like any like one thing. I was like that would be a dream come true for me. 1:10:27 >> And now to like like tonight I just get to go to like UFC fights all the time. >> That is >> and like I can call Dana a friend. I can call him. I can text him for advice. It's just it's surreal, bro. It's so I'm very grateful >> for it. Yeah. >> I'm curious. What is it like to have someone like Dana White as a friend? >> It's nice. >> Like I imagine you just have unlimited access. You have a genius in your phone that you can reach out to for any business advice, whereas other people like they're trying to build their own startup or something and they're like, "Okay, like these are the people I have access to." Like that is a insane resource. >> He's just so loyal, bro. I mean, like, I don't know what it is, but he just like Yeah. I don't know. He just really liked like me and him and Steve really hit it off and we became friends when we first went to Abu Dhabi during COVID and we just became friends and we started like just trying to do each other favors cuz he had his alcohol brand Howlerhead and like we were helping cuz we had a huge, you know, drinking audience. So, 1:11:28 we were helping him promote it. So we would like do him a favor with howlerhead and promote the out of it and then he'd go back and like do something for us and it's hard to compete with him but we would do our best to like favor favor favor favor favor favor. >> Wow. >> And like yeah we have no obviously formal partnership with the UFC or nothing like that. Like it's just friends helping friends and yeah he's really such a loyal guy. Like he'll never turn his back on you, but if he hates you, you're forever. >> Like he does pelon, bro. Like remember that? >> But like, yeah, you got to be an idiot to go after Dana White. But like off off camera, too, like everyone he meets, >> like if if he's walking through a crowd and like people are taking photos with him, >> he's taking a photo with every single person. Like he's like the nicest guy. Um, and yeah, he's just a true loyal friend. Everyone that is friends with him knows how loyal he is. >> We met him this one night. It was because of Vegas Matt. 1:12:28 >> So, we met Vegas Matt. Matt [clears throat] introduced us to Steve. Steve was going to hang out with Dana. Dana came to Red Rock Casino >> and we were all there and they brought us into the back room. Steve was gambling right next to Dana. Steve was, you know, playing I think he had $500,000 is how much he owed the casino. >> God, >> in like in a in a debt basically. and he was playing smaller hands like 5,000 5,000. Dana was playing $100,000 hands. Dana would win and he'd pay off $100,000. He does that every time and then he'd do it play some more, win 100,000, pay off Steve. And every single time Steve got $100,000 paid off, he'd go, "Oh my god." And he'd like grab on to gram or something [laughter] and be like, "This is crazy. This is crazy." And then his entire $500,000 got wiped out. >> Yeah. >> Like immediately. >> Yeah. That's crazy. And it was surreal to see just even seeing $100,000 chips like that and just like just throwing them in like it was nothing. >> They're animals, bro. >> Was insane. >> Yeah, they're animals on the blackjack table. >> And and seeing his focus, too. Like he was locked in Dana >> on Yeah, it was ber. >> Well, he's there to win, too. Like 1:13:29 that's Yeah. When I play blackjack, too, I' i've learned from him, too. And he's told me too, like you can't really ask for more than a double up. >> And like if you actually want to win, too. I know it's fun to gamble drunk. Like it's fun as obviously I'll do it like sometimes too, but if you actually want to win going in there sober and just trying to like the second you like I I've seen Dana play like three hands and he's done. >> Like he'll go win once, win twice, win three times, he doubles his money, he's done. I'm like bro you played for a minute and but he doubled his money and he's out. >> So like that's what he tells me too. He's like, "Bro, like once you double up, you can't ask for much more than that." You know? Like if I'm buying in with 50 grand and I get to 100, it's like, bro, you just want 50K. What else do you want? >> That's true. >> So, moving forward with Neelk with Kyle, what are your main goals over the next few years? I know you were saying that like you would consider exiting Happy Dad. You know, you have the merch that's still like crushing and everything, the podcast, that's really interesting thing. What would you say are your goals? 1:14:29 Um, >> I mean the fitness too, running. >> Yeah. Personally, I just want to like just be the best version of myself too and just like like mentally, spiritually, just like yeah, take care of my friends, my family, continue to do that, keep up with my fitness. I really want to take that to like another level, too, cuz I I love like working out. I just love the way it makes me feel. [gasps] And then entertainment wise, yeah, I kind of just um I started out really wanting to be when I was in high school, I wanted to be like a director and like a writer of like movies and content and stuff like that. I was really good at like that in high school. Um and the prank just kind of stuck, you know, but I've always been good at the back end and the production. So I think in the second half of this decade, I think I'm kind of looking at as like a new chapter. It's like the second half of a decade. And um yeah, I think it'll I really want to do a lot of elevated content. Keep up with the social media. Like we're going to do milk videos. We're actually shooting a lot of short pranks. Cool. >> Cuz I think shorts are really where it's at now, too. >> We're going to put out a lot of those 1:15:29 short bangers, the pranks we do, >> podcasts. But I really want to uh >> I'm working on a few things in like elevated content. I'm actually I wrote a an animated series kind of like our version of a South Park. So, I I wrote that. I've been writing that for the last I came up with the idea about two years ago. I could tell you guys it's called like degenerates. >> That could be awesome. Like that could be huge. >> It's just it's not going to be no characters. Like it's not like I'm a character. I may or may not play a voice and then we have a bunch of characters and it'll just kind of be like Yeah. picture like an animated series in our style and our tone. >> Yeah. >> And it's kind of a Yeah, it's it's pretty funny. So, we're working on that. Jesse's actually working on that with me, too. Oh, >> that's great to see. >> Yeah, we're working on that. And, um, yeah, I think that could be a big thing. I'm I would love to get that out in 2026. >> That would be so sick. >> What about wife and kids one day? 1:16:33 >> What are your thoughts? >> 100%. Yeah. Yeah. I definitely want to find the right girl. The thing with me is like, yeah, right now I'm definitely not going to I'm not going to date a girl anymore just to like date her. >> There's no point in that. You know what I mean? Like I think the next girl I date will probably be the girl I marry. >> I think. >> Yeah. >> Cuz there's just no point of like, you know, a pointless relationship, I think. But I also don't I don't want to be the guy that gets divorced, too. Like I want to like Dude, that's a big commitment to be married to someone for the rest of your life. So, [gasps] um, but I think I think everything comes to you at the right time. Anything like even like, you know, exiting Happy Dad or cuz I've looked back in life, too, where it's like, have you ever wanted something at a moment and it didn't happen and you're you were so bummed in the moment, but then you look back and you're like, you know what? If that happened in that moment, actually, I don't think it would have been good for me, >> right? >> It might have led me down a bad path. So, I think even getting the right girl 1:17:34 or the right business thing happening to you at the right time, I think everything comes to you at the right time. So, right now, I'm kind of just like focusing on being the best version of myself and like attracting who I want and like a partner, I think, if that makes sense. >> I agree with you. >> End it a little deep like that. >> Yeah, dude. That's a beautiful actually. I'm in the same spot, man. So, maybe in a few years we'll we'll shoot shoot another podcast. No, I'm >> I got married a year and a half ago. How's it been? >> Awesome. Yeah. >> Yeah. Really? I had >> Did you get married? >> A year and a half ago. >> Okay. Nice. Nice. >> But we've been together since 2019. >> Okay. >> Yeah. So, great. >> Where did you propose? >> Santa Monica. >> At the top of the ferris wheel at the pier. The Santa Monica Pier. Yeah. >> I love >> Yeah. That's where we had our first date, so I just recreated our first date. But yeah, it's been great. >> Hell yeah. That's awesome, bro. Well, I appreciate you guys for having me. Thank you so much. Crushing the pod. Yeah, you guys kill it. >> This has been a blast, dude. We got to run this back in a couple years. 1:18:28 >> 100%. We will. Yeah. And by the way, this has been a podcast we've wanted to do since we started the Ice Coffee Hour in 2020. >> Hell yeah. >> No, you guys are awesome. >> I think I've sent you a few DMs. >> And uh I I looked a little crazy sending you multiple. >> I don't I don't go on a lot of pods really, so like Yeah. But I should start. >> This is cool. I think you should you guys. Yeah. >> Thank you, man. >> Thank you, boys. Appreciate it. Thanks, man. Appreciate you guys. >> Thank you guys so much for watching. Thanks for coming on.