How To Structure A Meta Ads Account At Every Spend Tier In 2026 - Transcript [EN]

The video argues that for Meta Ads in 2026, consolidation generally beats segmentation, but there is no universal structure. It explains how Meta's optimization and attribution work, why measurement can mislead, and how to design account structure across spend tiers to maximize efficiency. The speaker covers three spend playbooks, ABOS vs CBOS, and when to off certain settings, plus guidance on testing, pacing, and retargeting. Real-world examples illustrate how to tailor structure to product categories, margins, regions, and personas. The goal is to enable viewers to build data-driven, business-aligned Meta ad structures at any scale.