0:00 My name is Clay and if you don't know who I am, I white label High Level to make over $26,000 every single month in recurring revenue. And today's day one of our totally free course showing you how to set up and go highle reputation agency totally from scratch. So on day one, you'll start with no business, no experience in High Lee. And on day seven, our goal is for you to have your first client set up and ready to roll. Today, we'll cover the basics of High Level. We'll work on defining terms to make sure that we're all on the same page when we're saying certain words. And we'll go over some basic business setup stuff. So, if you already have a business, you'll probably be able to skim through some of this stuff. Or if you're familiar with High Level, you'll probably be able to skip through this and go to day two. But my favorite part about day one is our goal calculator. It's a spreadsheet I spent lots of time putting together where you can put in your revenue goal and when you want to hit that goal, and then it's going to spit out the exact amount of work that you need to do every single day to meet your goals. And just to show you the stuff in this course really works, 0:50 here's people that have gone through the same exact course, already getting results. You can see Dan signed his fifth client. Oliver started with one client in February and now he's serving 50 plus people. Riley got his first customer four days ago. Justin booked a meeting. Balen closed a $10,000 setup deal. Thomas got his first client,300 in recurring revenue paid upfront. Ronnie got his first customer. Marion got a customer and then doubled their reviews. Blake got his first customer. Matthew got his first paying customer. And the wins keep going on and on and on. People are having results, especially people that are actually sticking to it and putting the work in. So, I hope you enjoyed day one. Remember, if you want to get access to the school community where you'll get three weekly coaching calls with me where I can help you one-on-one and meet you where you are, a coaching call with a Facebook ad expert, all of my templates, my snapshots that I use for my clients, and the snapshots that I use for my website and all that sort of stuff. Feel free to sign up with my link down below in the description, High Level, and you'll get an extended 30-day trial instead of the normal 1:45 14-day trial. And if you're already a Highle user, you can just upgrade to the next plan with my link, and you'll get access to the community totally for free. You can see I do give people the option to pay $99 a month or $3.99 a year to join the community. I would much rather you just sign up my high level link and not have to pay me a dime. Without further ado, let's dive in. All right, so the very first thing that I want you to do is I want you to go ahead and click on this link here to go ahead and make a copy of this goal calculator Google sheet. So, this sheet is going to allow you to put in your goal. um set how much you want to make, what your MR goal is, and then how long you want to take to achieve it. And so, just to start off really simply, um now you have this copy of it, it's going to be in your Google Drive, and you can edit it. And from here, we can just set the goal at let's say $10,000 per month. That's the goal. Very common goal. And these rates that are already in here by default are fairly conservative. So you can see when I was just getting started, 2:46 I was getting booking rate a little bit better than this. What this booking rate means for the outreach, it means out of every, you know, 100 messages, you get two people to book, right? So that's a 2% booking rate. And so then show rate is out of those amount of people that book, how many of those are actually going to show? And then out of those people that actually show up, what's your close rate? And so you can see here with these numbers, a 2% booking rate, a 50% show rate, and a 30% close rate, we need to do about 333 outreaches to get one client. And so I was getting much better numbers than this when I was reaching out to my warm outreach uh to get started and also my local area because once again, we can say something that no one else can say, which is, "Hey, can I buy you coffee? Can I meet you at a coffee shop?" Whatever, which is immediately going to differentiate ourselves and help provide more trust. Um, and so I was getting much better numbers than this, but I think this is very conservative. I think you should probably keep these um, like this. But as you go through the document, as you, you know, start tracking your numbers down here, you can change these as you 3:47 get more data. Um, and then here, if you want to go straight to the ads route, I don't necessarily recommend that unless you're good at ads or unless you have more a lot more money than you do have than you have time. And so when it comes there, this was kind of my average numbers. I was getting about $15 or $16 per lead when I was running ads locally to get started. But once you start running ads nationally, that price can get a little bit more expensive per lead or the price per lead will get a lot cheaper and your quality of the leads will get a lot lower. And so just on average, when I was running um ads locally and nationally, just kind of combining them here, I was getting about $20 per lead. Um my lead to book rate was 35%. So that means if you know out of every hundred you know leads I would get I would book 35 calls and then show rate since these are ads um normally you're getting people to raise their hand saying yes I am interested in uh getting more reviews or whatever you're selling versus over here where you're cold outreach you know you're just kind of saying hey let me do this and they haven't really expressed interest besides the fact that they responded. 4:47 So, you can use that they responded something about your offer was appealing to them. But you'll get a little bit higher show rate here usually as long as you're um sending reminders and not booking too far out in advance. And then close rate once again slightly higher because these people said, "Hey, I'm interested." Um and so you can see our average here, your cost to acquire a customer would be about $272. Uh meaning that you would need to spend in total $18,000 to um to hit that $10,000 per month rent. And you can see if you can adjust your average monthly price here. Um, our pricing has always been from uh anywhere from a hundred to sometimes it was $400 a month. Um, but our average right now is about $180 per client um monthly. Um, but when you're getting started, you could keep this lower. I think 150 is a pretty safe bet. If you're doing 100 or 150 or $200 a month on average, uh, you can just change that number there and that's going to dynamically change all this. So, let's say that you were like, "No, I'm not working with anybody unless it's unless they're paying me $299 a month." Then you can see here, you have to spend 5:48 a lot le less money and do a lot less outreach. Um, if all things are the same, but if you do go up to $299 a month, what's probably going to happen is your close rate is going to drop pretty drastically, unless you're really good at sales, right? So, if you're really good at sales, it might not. And you can see now these numbers are back kind of more consistent to where they were before. But I think that keeping these at um 30% and keeping this at 35% and keeping your average monthly, especially I recommend doing, you know, free trials in the beginning, but after you get them signed up and stuff, keeping your average monthly at 150. I think that's a safe bet. And so then down here we have kind of your progress tracker. Uh this is a sheet that you want to save and you want to come back to every day and you want to say how many outreach attempts did I make today? And so you can see if I put 60 here, you see it it highlights red. And so the reason it highlights red is because you are below your outreach per day target. So if I do 62 or 61, it's going to go green because you hit your target. Same thing with the ad spend. This is this can technically be a blended progress 6:48 bar right here because let's say you spend you do 61 outreaches a day and you also do $50 in ads a day. Then now we've made more total progress because we're doing both at the same time. Um, even though I really do just recommend do doing taking one of these approaches at once and just figuring out um, one of the processes to make it work. It's going to be you're going to be a little bit spread thin in the beginning and so it's hard enough to get one channel to work. Uh, much uh, it's much easier to get one channel to work than it is to try and figure them both out and make them both, you know, semi-profitable. Um, and while you're getting started, if you're just doing free trials, you don't want to stress too much out about the profit and all that stuff. You're just trying to gain experience. you're getting more your first 10 customers are going to give you more feedback. Um, and they're you're going to get more out of it than they are probably just because you're getting some reps under your belt. So, yeah, that's kind of how it works. And you can see if you keep going through and you do 100 a day or, you know, 60 a day or whatever it is, 800 a 7:45 day, you can see this progress bar is really going to go up. So, if you just did 800 a day every day, you see you're making great progress. Um, just as an example, eventually you'll get to 100% of progress. What we're doing here is I'm just kind of visualizing, hey, you cannot expect to reach this goal, until you do the work required, right? Until you spend the money on ads or until you do the outreach, you should not expect to get crazy results. And so this honestly, this goal calculator is just to help manage expectations and also reward you throughout the process. When you're not hitting your your revenue goal yet, you're not hitting your recurring income goal yet, it can be hard to see that progress or to make feel like you're on the right track. And this is just to show you that, hey, this is going to take time. Even if you're going to do 800 a day, it's going to take you um it's going to take you a decent amount of time until you hit um that outreach goal, you hit that progress goal. And so what I really really encourage you to do is just don't think too much about it. Like you need to just turn your brain off and just do the work every day. Um and then once you 8:44 hit 100% here, if you haven't reached this goal, then come back and say, "Hey, are these numbers accurate?" You know, am I am I not getting a high enough close rate or show rate? And then solve that problem. and just keep going. Um the main reason of this once again is just to establish um and for you to set proper expectations that hey this takes work. Um and so I hope this is valuable. Save it somewhere and keep track of it daily. This read contract here, this is just um the next video here we're going to go over making a contract with yourself, understanding where you might fail and how to actually stick to something. So you just want to make sure you're reminding yourself of that contract every day uh to make sure you're not falling into shiny object syndrome. you're not getting distracted, you're actually doing the work required and you are, you know, saying you're going to do something and you're actually doing it because once you can build that confidence in yourself, then you will um have a lot more power in the sense that the things that you say can become a reality. All right. So, the very first thing that I want you to do is I want you to go 9:44 ahead and click on this link here to go ahead and make a copy of this goal calculator Google sheet. So, this sheet is going to allow you to put in your goal. Um, set how much you want to make, what your MR goal is, and then how long you want to take to achieve it. And so, just to start off really simply, um, now that you have this copy of it, it's going to be in your Google Drive, and you can edit it. And from here, we can just set the goal at, let's say, $10,000 per month. That's the goal. Very common goal. And these rates that are already in here by default are fairly conservative. So, you can see when I was just getting started, I was getting booking rate a little bit better than this. What this booking rate means for the outreach, it means out of every, you know, 100 messages, you get two people to book, right? So, that's a 2% booking rate. And so then show rate is out of those amount of people that book, how many of those are actually going to show? And then out of those people that actually show up, what's your close rate? And so you can see here with these 10:45 numbers, a 2% booking rate, 50% show rate, and a 30% close rate, we need to do about 333 outreaches to get one client. And so I was getting much better numbers in this when I was reaching out to my warm outreach uh to get started and also my local area because once again we can say something that no one else can say which is hey can I buy you coffee? Can I meet you at a coffee shop? Whatever which is immediately going to differentiate ourselves and help provide more trust. Um and so I was getting much better numbers than this but I think it's very conservative. I think you should probably keep these um like this, but as you go through the document, as you you know, start tracking your numbers down here, you can change these as you get more data. Um and then here, if you want to go straight to the ads route, I don't necessarily recommend that unless you're good at ads or unless you have more a lot more money than you do have than you have time. And so, when it comes there, this was kind of my average numbers. I was getting about $15 or $16 per lead when I was running ads locally to get started. But once you start running ads nationally, that price 11:45 can get a little bit more expensive per lead or the price per lead will get a lot cheaper and your quality of the leads will get a lot lower. And so just on average, when I was running um ads locally and nationally, just kind of combining them here, I was getting about $20 per lead, um my lead to book rate was 35%. So that means if you know out of every hundred, you know, leads I would get, I would book 35 calls. And then show rate since these are ads. Um, normally you're getting people to raise their hand saying, "Yes, I am interested in uh getting more reviews or whatever you're selling versus over here where your cold outreach, you know, you're just kind of saying, "Hey, let me do this." And they haven't really expressed interest besides the fact that they've responded. So, you can use that they responded something about your offer was appealing to them. But, you'll get a little bit higher show rate here usually as long as you're um sending reminders and not booking too far out in advance. And then close rate once again slightly higher because these people said, "Hey, I'm interested." Um, and so you can see our average here, your cost to acquire a customer would be about $272. 12:44 Uh, meaning that you would need to spend in total $18,000 to um to hit that $10,000 per month rent. And you can see if you can adjust your average monthly price here. Um, our pricing's always been from uh anywhere from 100 to sometimes it was $400 a month. Um, but our average right now is about $180 per client um, monthly. Um, but when you're getting started, you could keep this lower. I think 150 is a pretty safe bet. If you're doing 100 or 150 or $200 a month on average, uh, you can just change that number there. And that's going to dynamically change all this. So, let's say that you were like, "No, I'm not working with anybody unless it's unless they're paying me $299 a month." Then you can see here, you have to spend a lot less less money and do a lot less outreach. um if all all things are the same. But if you do go up to 299 a month, what's probably going to happen is your close rate is going to drop pretty drastically unless you're really good at sales, right? So if you're really good at sales, it might not. And you can see now these numbers are back kind of more consistent to where they were before. But I think that keeping 13:45 these at um 30% and keeping this at 35% and keeping your average monthly, especially I recommend doing, you know, free trials in the beginning, but after you get them signed up and stuff, keeping your average monthly at 150. I think that's a safe bet. And so then down here we have kind of your progress tracker. Uh this is a sheet that you want to save and you want to come back to every day and you want to say, "How many outreach attempts did I make today?" And so you can see if I put 60 here, you see it, it highlights red. And so the reason highlights red is because you are below your outreach per day target. So if I do 62 or 61, it's going to go green because you hit your target. Same thing with the ad spend. This is this can technically be a blended progress bar right here because let's say you spend you do 61 outreaches a day and you also do $50 in ads a day. Then now we've made more total progress because we're doing both at the same time. Um, even though I really do just recommend do doing taking one of these approaches at once and just figuring out um, one of the processes to make it work. It's going to be you're going to 14:45 be a little bit spread thin in the beginning and so it's hard enough to get one channel to work. Uh, much uh, it's much easier to get one channel to work than it is to try and figure them both out and make them both, you know, semi-profitable. Um, and while you're getting started, if you're just doing free trials, you don't want to stress too much out about the profit and all that stuff. You're just trying to gain experience. you're getting more your first 10 customers are going to give you more feedback. Um, and they're you're going to get more out of it than they are probably just because you're getting some reps under your belt. So, yeah, that's kind of how it works. And you can see if you keep going through and you do 100 a day or, you know, 60 a day or whatever it is, 800 a day, you can see this progress bar is really going to go up. So, if you just did 800 a day every day, you see you're making great progress. Um, just as an example, eventually you'll get to 100% of progress. What we're doing here is I'm just kind of visualizing, hey, you cannot expect to reach this goal until you do the work required, right? Until you spend the money on ads or until you 15:42 do the outreach, you should not expect to get crazy results. And so this honestly, this goal calculator is just to help manage expectations and also reward you throughout the process. When you're not hitting your your revenue goal yet, you're not hitting your recurring income goal yet, it can be hard to see that progress or to make feel like you're on the right track. And this is just to show you that, hey, this is going to take time. Even if you're going to do 800 a day, it's going to take you um it's going to take you a decent amount of time until you hit um that outreach goal, you hit that progress goal. And so what I really really encourage you to do is just don't think too much about it. Like you need to just turn your brain off and just do the work every day. Um and then once you hit 100% here, if you haven't reached this goal, then come back and say, "Hey, are these numbers accurate?" You know, am I am I not getting a high enough close rate or show rate? And then solve that problem. and just keep going. Um, the main reason of this once again is just to establish um, and for you to set proper expectations that hey, this takes work. Um, and so I hope this is 16:40 valuable. Save it somewhere and keep track of it daily. This read contract here, this is just um, the next video here, we're going to go over making a contract with yourself, um, understanding where you might fail and how to actually stick to something. So, you just want to make sure you're reminding yourself of that contract every day uh, to make sure you're not falling into shiny object syndrome. you're not getting distracted, you're actually doing the work required and you are, you know, saying you're going to do something and you're actually doing it because once you can build that confidence in yourself, then you will um have a lot more power in the sense that the things that you say can become a reality. The second step here is just completing your contract with yourself. And so, I know especially if you already have a business that you've had some success with, this can seem dramatic and this might not be required for you since you might already have some momentum. But if you're just getting started from ground zero, this is going to be really uncomfortable. And there's going to be lots of times you want to quit. You want to get shiny object syndrome and jump 17:36 ship. And so this is just made to help you um become accountable and hopefully come back to this every single day. Um so you can remind yourself that, hey, this is going to be hard. And basically, if you can establish the fact that, hey, when I say I'm going to do something, I actually do that, that builds so much trust and confidence in yourself. Um, and it's really a hack to help growing your business because you actually do what you're say you're going to do. So, just click here and make a copy of this document and we'll kind of go through it. What you want to do is you want to fill in the blanks. So, your date, name, etc. Um, you're going to choose your goal from what you had over here. So, if your goal is $10,000 per month, you want to go ahead and put that in here as your goal. And then mark down a couple milestones. So, you know what? Um, what are some things you can celebrate along the way? It's going to be a long journey. is probably going to take longer than you than you'd hoped or than you anticipated. And so find a couple milestones that you want to celebrate. Um, obviously don't go have a a three-day bender and waste all the money you have, but maybe go out to dinner or 18:32 buy a bike or I don't know, whatever you want to do to reward yourself. Um, and hopefully start to create that feedback loop of, hey, when I work really hard, even though I might not be seeing the results in the meantime, I can see that those results are that work is paying off. And so the second thing here is just timeline for success. Understand that this is going to take time and that even if it took you four years to achieve this goal of $10,000 per month or $20,000 per month, wouldn't it be worth it? Right? People spend four years in college, graduate with 150k in student loans debt, and then struggle to find a job, right? So if you could just spend four years on this, there's if you if you actually do the actions required to make this work for four years, there's no way you won't hit your goal. And so just realizing that, hey, this might take a long time, but it will be so worth it. Number three here is just how to not waste time. I love this quote by Alex or Rosie that the work works on you more than you work on it. And so there's going to be times where you make 100 cold calls or 100 texts or 100 emails or you spend a bunch of money on 19:33 ads and you don't see any results from that yet. And through that process of working, through that process of doing something uncomfortable, you are becoming a more capable person, right? even if you don't book any calls, you are now a more capable, more callous person uh that is able to do what they say they're going to do. And so you are becoming a better person throughout this and you know really entrepreneurship is one of the uh one of my favorite ways and I think one of the greatest ways to kind of pursue u personal development and so just realize that no matter what you're not wasting time here you are becoming a more capable person you're learning great skills of advertising of marketing and stuff like that how to waste time what to avoid here I made a whole video about this on YouTube just kind of about the highle trap where people can sit down at their desk all day for 12 hours when they're getting started and feel like they're making progress, but they're not actually letting anybody know they exist. And so, it would be unreasonable for you to have a hundred clients if there's a thousand business owners out there that um don't know if there's not even a hundred 20:32 business owners out there that know you exist, right? And so, if you want to have a hundred recurring clients, you probably need a thousand or 2,000 business owners out there that know who you are, what you do, the value you provide. And so all this stuff like customizing your CSS and high level, making a new dashboard, creating text and email follow-ups, automating your onboarding process, um automating reporting, none of this stuff actually matters until you have maybe at least 10 clients. And so if you're not focusing on something that is setting up a client or getting more clients, you are wasting your time. So remember to avoid this. Um number five here is just potential failure points. So this is just a strategy to say, hey, if you know yourself, um, and I know in the beginning, one of the main reasons I failed all my previous business attempts was just shiny object syndrome, right? Spending too much time on YouTube or Instagram trying to find the next greatest thing. And you get I'm going to make a whole video about shiny object syndrome, but you get in this way where now you're supposed to make outreaches all day. Let's say you've set up everything, you're supposed to make 21:29 outreach all day, and you feel bad, and you go to YouTube and um, you're not feeling very stoked about anymore because you're in the hard part. you're in that valley of despair. And so you go to YouTube and you just look up business ideas or you see what's on your suggested and it gets you all excited again, you know, and you feel you feel good again finally. And so you get reinforced for kind of, you know, going outside the lines and not staying focused on the main thing. And so add the fact that hey, I'm probably I might fail because I don't make my outreach every day. I might fail because I get distracted on YouTube and get shiny object syndrome. I might fail because I, you know, lack the ability to um troubleshoot and learn new things and I just want everything handed to me. So, just know that your potential failure points here and then come back and review these every day and take corrective action if needed. Number six, acknowledgement of non-entitlement. Um, so what I think here is I mean I'm under the impression that we really don't deserve anything. like all all that happens is we do something and then you know eventually maybe we get something 22:29 out of that whether it's good whether it's what we wanted or not and so really put those actions over the outcomes. Who cares about the act outcomes? Just do the actions. Just do the outreach. Just do what is required to try and get where you want to. Um and fully understand that none of these are none of this stuff is guaranteed. you know, your outcome will solely depend on consistent execution, your ability to learn and adapt to these challenges and your efforts to kind of put this stuff in place to make this business um make this business work. And so that's one of my least favorite things is when I see people in the community or see people in the Facebook groups and high levels saying, "Oh, this is ridiculous. I I deserve this. I deserve that." No, you don't deserve anything. You know, just keep doing the actions and one day you'll look up and say, "Oh, wow. This actually kind of worked out." Number seven here is personal accountability. You know, people are pretty quick, I know I was when I was first getting started, pretty quick to point the blame. Well, this person didn't show me how to do this and this person's not doing this for me and you know this that 23:25 or the other and they don't actually show the whole thing. Guys, here I'm literally showing everything. If somebody can make a bigger reputation management company just using high level like oh I would love to learn from you and so just understand that you alone bear the responsibility for your own progress. you know, I'm going to do at my best to respond to your community posts and help you on the coaching calls and and create trainings that are as step by step and as up-to-date as possible. But at the end of the day, when some when you encounter an obstacle, let's say that you're watching one of my training videos and the dashboard has changed or looks a little different for you or there's kind of an edge case scenario you have a question about, you have to use your second brain cell. And that's what kind of go here. You have to use your second brain cell as Alex Ramosi says to try and tr troubleshoot. learn how to use, you know, Google, learn how to use YouTube, try to figure out your problem because, um, I'm gonna try and help you as much as I can, but no one's gonna save you. You have to do it yourself. Um, and that was the other thing here, just use that 24:22 second brain cell. Um, one thing really important, school has a great search feature. And so, if you have a question about, let's say, phone number verification, search it in the school bar and in the school search bar and you'll see there are hundreds of posts about phone numbers. And you can see in the classroom there's hundreds of trainings where I mention phone numbers. And so go through and try and figure it out. Um, and try and use that second brain cell to figure it out on your own. I think that is probably one of the things when I when I coach people or when I hop on coaching calls with people and when they have the ability to troubleshoot and figure stuff out on themselves, I'm like, "Okay, yeah, this person's got a good chance to succeed." And so, you've got to build that muscle because it's not all just going to be handed to you. And it's never just going to be step one, step two, step step three, boom, success, right? It's just there's always going to be complexity variables there. Um, number nine, write down your push not uh motivation here. So, this push is like if I achieve this goal, what negative things will I be able to avoid now that I've accomplished this goal? 25:22 So, what are you kind of running away from, right? Or what are some things I'll be able to stop doing that I don't want to do? And so, some examples like when I know for me when I was just getting started, like when my friends and I go out to eat, I don't have to stress about ordering cheap, right? I don't have to go to water. I mean, I still get a water most of the time, but I don't have to stress about getting a water or getting the cheapest thing on the menu, you know. Um, maybe it's for you it's you'll finally be able to quit your 9 to5. Um, and you're you're tired of showing up and working and feeling underappreciated. Maybe you won't have to shop at Walmart now, you know. And I I uh I hate going into Walmart and so we get Walmart delivery, which is actually a lot better, but maybe you can go shop wherever you want to now. Um, my parents won't think I'm a failure. Maybe that's for you. This wasn't My parents are pretty chill, so this wasn't one for me. But um you know whatever it is, what are things that you're you're pushing you towards that goal? Um I've always had a lot more push motivation in terms of like um bad stuff like I don't want to 26:12 be cheap anymore. I don't want to have to stress about money, whatever. Then I've had pull. Um pull is basically like what is that end state? What is pulling you to that goal state? So if I achieve this goals, if I achieve this goal, what are some things that you can start that you can do um that you can't do now? And so maybe I'll be able to take Fridays off work and go wherever I want to. I'll be able to finally go on vacation or get a new car. You know, I'm obviously not one of those, if you've watched any of my YouTube videos, you know that I'm not one of those flashy uh, you know, 20-year-old marketing guru guys that want to drive the Lambo and travel all over the world. Like, not really. I just want to have a decent house, maybe a lakehouse one day and, you know, car that can get me from point A to point B without breaking down. That's that's all I really want to. And that's why for me, this push not motivation was so much more important than the pool. But you might be somebody that's like, you want that lifestyle, you know, and so, you know, write these things down and review them. review this every day to remind yourself why you're doing it. And then 27:04 the promise here is just saying, "Hey, I'm going to hold myself accountable to this. I'm going to stay vigilant and I'm going to push past um you know, the hard stuff that comes up." And so you can go ahead and sign it. Um it's a little bit information how to use it. And once again, these are going to be based off of kind of the goals that you created yourself here. Um so create that, put it in a place where you can uh save it and review it every day. Um and you maybe print it out, tape it on your wall, tape it on your computer, whatever. And then down here you can see every day just check off the fact that you read your contract. I think it should be a part of your your daily actions just like your outreach attempt. All right. So we're going to go ahead and decide on a business name. So the biggest thing here is don't overthink this. All right. So imperfect action is going to be in action every day. I see people get way too hung up on a business name and a lot of times it's hard to kind of get the ball rolling and getting stuff set up if you don't have a business name yet, right? And so a couple things to think of is just like review specific versus broad names. And 28:03 so if you are marketing reviews as a foot in the door service for your agency or you are marketing reviews as um kind of your main thing, you just do reviews, um then I think that a reviewer specific name makes a lot of sense in your marketing, right? uh when you're running ads and your business name is Review Blast or Review Pilot or Review Rocket or whatever it is, um that helps consumers know exactly what you do versus if it's like, you know, media company, you know, just something that's very broad. Um however, if you are already you do already have an agency or you're looking to um become an agency and just have the reviews as kind of one branch or one leg of your service, it's still totally fine to have a broad name. There's plenty of people in the in the uh community already that have names that are not related to reviews whatsoever and are still getting great results. And so I just recommend you know review harvest came from Chad GBT. So like I think there's like a business name Chat GBT thing. Um so go to CHBT name ideas. Boom. GBTS. We'll do a 29:04 startup company name idea. We'll start this chat here. or say, "Hey, um, I own a Oh my word, I can't type. I own a marketing company that helps local business owners get more reviews. Can you give me 20 business name ideas that are two words or less related to reviews. And then you say, "Feel free to use rhyming or alliteration." Don't know if I spelled that right, but it'll figure it out. Um, so here we go. Here's 20 different business names. you 30:05 just keep keep letting them do this. Keep keep asking for more until um you figure it out. And so obviously after you um get these names here, you want to look up and make sure the domain's available. Look up and make sure there's not another business uh name in, you know, another business with the same exact name. Um and you also want to make sure that you can get a com domain. So it doesn't have to be you reviewwave.com or ravewave.com or boostreviews.com. It could be boost reviews. um with no s or boost-reviews whatever just you want to get a domain just because um that helps with email deliverability. Um but one thing you can also do here is you can if you are focusing on a certain niche you can say I help let's say plumbers um plumbers get more reviews and you can say make it plumbing specific. And so if you know that you're going to be in a certain 31:06 niche or you already are in a certain niche then that can really niche your name down. You can get a really solid name. um from there. But just keep doing this till you find one. Once again, pipe praise, that's a great one. Um plum praise. Um you these are good if you know your if you know your niche that you're targeting, you can really get very dialed in with this. Um and so reviews, I mean, these are all sync stars. That's that's pretty good. Um and so you can get really specific here. Um so once again, don't overthink this. Uh don't spend too much time on it. You got to get something going. it makes sense to, you know, spend 30 minutes to an hour figuring out, you know, a good name, but anything over that, you're probably just wasting your time. So, just make sure it's short. That's the big thing. Just nobody wants to see a super long business name. All right. So, now that you have your business name, you want to go ahead and purchase a domain. And so, like I said in the last video, you want to make sure you get a com domain just for email deliverability. That's going to help 32:06 out. And so once you decide on your name, let's say you're going with pipe praise uh for business for plumbers or plum perks or something like that, we just want to go ahead and go to Godaddy um.com and go to your search domain feature here. And let's just go and type it in and see what we've got. All right, so we see that's a premium domain. So we don't want to use that. What about flush feedback? Um I mean you can if you're willing to fork up 150 bucks or whatever, that's easy. I'm see flush feedback. Boom. Perfect. You can click on make it yours today. Um, you can go ahead and view your cart and it's going to automatically go to three years. You can just do one year. It should be about 12 bucks and you can just check out. So the great thing about using GoDaddy or Cloudflare is that they easily integrate with Highle so that when you need to add your DNS records um for your white label domain or your API domain um or for your sending uh domains for your email, you literally just click a button and authorize it and it all should be added to your DNS. Um it should be super 33:08 simple. And so that's how you get your domain. Pretty straightforward. What is up? someone from Taylor Brands reached out and kind of gave us an offer. So, if you sign up with my link, you'll get something a little special. The great thing about Taylor Brands, if you are interested in using it, is that they are kind of like an all-in-one place. And so, you can um you can do your setup of your LLC. Uh you can do your registered agent there, you can do your logo maker there. They have like graphic design services and like branding and stuff like that. And so, it's pretty good. And the pricing is relatively competitive. So, I'm pretty sure they have a a free plan where you just pay for state taxes. Um, so yeah, if we go back, let's see, pricing. Yeah, here we go. So, yeah, they have a free plan, but you have to play for the pay for the straight uh state fees, which normally are anywhere from like a $100 to like $200 or whatever. But, uh, but yeah, so if if you want to do that, great. If not, I have another video about Samp LLC and some other services I've used like Zen Business or stuff like that. But I have used Taylor Brands 34:09 in the past for logo stuff and all that good stuff. So, um, if you want to feel free to sign up. So, you don't necessarily need to set up an LLC. Uh, but I would recommend doing it even if you're just getting started. Obviously, if you have an established business, you can just skip this part, but technically you could verify the phone numbers under your client's information. It's just going to kind of slow you down a bit. So, um, when we're verifying toll-free, these 800 or 855, 8, 877, 888, whatever numbers, when you're verifying tollfree or local numbers with A2P, now both, um, both of them require an EIN or an LLC to uh, register these phone numbers. And so, if you don't get an LLC, you're going to have to get these phone numbers under um, under your business, your client's information. So, it's going to take a little bit longer. you have to wait to get the client and then verify under their information. You can just look up their LLC info online and stuff like that. But if you um or alternatively, 35:13 you could go for the my CRM SIM route or go like the instate route, which I'll have a video going over that here shortly. Don't worry about it too much now. But when we go over phone number providers and kind of how you can work around that, you could just get a SIM card and hook it up to High Level and you don't need the um EIN. So, but if you do go ahead and get an LLC, it's going to provide you a little bit of liability protection from a legal standpoint. Once again, not legal advice, but but that would be nice to have. Um, and once you get an LLC, uh, you'll be able to you'll be able to verify phone numbers under your information. And so, you'll be able to verify phone numbers in advance. uh you'll be able to go to text grid or high level or Twilio or wherever and purchase phone numbers and verify them under your own information and then deploy them to your new clients at will. We'll talk more about that in the phone number video. So don't worry about too much now. But if you are in the US, uh when I registered my LLC, I use in business. They're pretty affordable 36:13 compared to all other places. Um and I had a super smooth experience with them. They've been great to work with. Support's been pretty good. Uh, and if you're outside the US, I've never tried them, but I have heard really good things of Doula, which is basically like if you go to their if you go to their website, it basically says like, hey, um, need a need a new US company, start your US business anywhere from from anywhere in the world. So, if you're wanting to operate in the US, but you're not in the US, um, just so you can target US-based businesses or the for the phone number pricing or what have you, um, then if you're like in a country where SMS and stuff is really expensive, then you can use this. Um, but we'll talk more all about this on the, uh, the phone number video about, you know, how this affects that. One thing I did want to go into is just like separating your LLC and your business and your personal expenses. And so this is something that um I'll talk about in setting up the bank account video, but basically like the LLC is not going to do anything for you if you are just putting all your personal expenses like 37:16 pizza or or whatever and then high level and your computer and stuff all in the same bank account. Like technically that's called piercing the corporate veil. and it doesn't really you don't really get that same sort of protection because since you've pierced this corporate veil here in the middle um separating your business and your personal since you've done that then it kind of undoes the what the LLC is supposed to protect you from. And so if you do get LLC just make sure you also go ahead and watch the bank account video and stuff just so you can get a separate bank account um for your business just to keep everything separate so you actually you know get your money's worth of protection and stuff. And this is really only in this only in the only in the um situation that you know somebody comes after you and stuff which I've never had that happen. I know it's pretty rare but it's still something you want to think about. So um yeah, hope this helps. All right, the next step is going ahead and creating your logo. So this is another thing you don't want to overthink too much. I mean you could 38:16 spend weeks creating this and waste a whole bunch of time. Remember that you can change this down the road and it doesn't have to be perfect. And so some options that I would probably go with is Canva. So if you don't have Canva yet, you might as well go ahead and get it. They have a free plan and then it's like $10 a month, but you can just go to Canva and look up like software logo or something and they're going to give you a bunch of inspiration on like what you want to do. My main uh the main thing that I think is that if you're going to have text in a logo, just make sure it's easy to read. Like I mean that's silly like office chat high quality software. You can't I don't personally I don't like that but um you know do whatever you want. I don't know anything about designing but find one you like and then once you find one you like you can edit it to your liking. So you can just customize this template. Let's say this is cool. I'm going to change this to reviews review lover whatever whatever the name is. So, you can see here, I think I 39:16 think that's a little bit like you can't really see that very well, but um you can change this to like a gold color or whatever. And you can just play around with this and make it your own. Um and then eventually you want to have the option to download it as um download it at a high size at at a big size so it looks good everywhere. Um and then also you want to be able to download with a transparent background, which I think you need like the $10 a month plan for Canva or whatever to do that. If you're still struggling um and you can't really figure it out from Canva, there is a more done for you option right here called Lookupa. You basically just put your name, company name in, you put what type of business you are, and they're going to give you like 50 examples, and then you can kind of play around with it, tell you what to tell you what to change. It's pretty affordable. I don't remember exactly what the last time it was, but I remember it wasn't more than like 20 or 30 bucks or something. Um, but yeah, so they'll try and upsell you like other stuff, whatever, but you probably just need a logo unless you want to go ahead and get business cards 40:14 and social media templates and stuff like that. They're going to kind of create all your, you know, brand branding and stuff like that in here. Um, so this is pretty good tool if you like if you're not uh good at designing or never don't have any experience in Canva or anything like that. And then lastly, you could use like Fiverr. You go to Fiverr and you could um just type in like logo design, logo design, and then you could find somebody seller details. Let's do a top rated seller or at least level two. You can put your budget in. We're going to pay 30 to 60 bucks. And then you can, you know, find somebody that can give you a solid logo, has decent reviews um on Fiverr. So, you don't have to do really anything. Uh just they'll generate some stuff for you and then you'll say you like it or you don't and try and change it. And so that's how you can do that. I also linked to a YouTube video on how to create a logo in Canva um from somebody. 41:15 So, well, it looks like the video is no longer available. So, that's crazy. I'll link another video, but um yeah, just a little in t tutorial on how to edit stuff in Canva. So, hope this helps. Don't spend too much time on it. Remember, imperfect action is going to be in action every day of the week. All right. So, what I recommend doing now that you have your logo, you have your LLC, you've got the domain, your business name, is I recommend setting up a free business bank account. And so free business bank account and a free business credit card is just going to help keep your finances uh your personal finances and your business finances completely separate. Uh the main reason being I talked about it a little bit in the LLC video is that that LLC is going to allow you to um kind of limit your liability there where for some reason you do get sued or something happens, they can't come after your personal assets. But technically the attorney that's suing you, if that is happening, if they look and see that you have been intermingling your business expenses with your personal expenses, that is what they call piercing the corporate veil, which technically means they could 42:17 come after your personal assets. And so when I got started, what I did, and I still use this now, is Novo. So Novo is a free business bank account. Literally totally free. Um I've never been charged anything from them. And if you sign up and just deposit a hundred bucks, you get uh $40 uh for doing nothing if you just use my link. So, feel free to use my link here to sign up with Novo. It's super simple. I mean, it does everything you need to do. They give you a debit card. Um, it's so easy. You know, a baby could use it. Um, so I love that about Novo. It also integrates with Stripe Boost. So, if you're using Stripe for payment processing and let's say you collect $1,000, instead of waiting seven days, they will go eventually they will go ahead and push that thousand to your account, you know, two days, three days later instead of seven days or 10 days later, which will help with cash flow. Um, and then I I don't recommend getting a paid uh credit card, like a credit card with an annual fee. If you're just getting started, if you are not getting started and you um already have an established business, then I use the business uh gold card from AMX. It just 43:16 gives you crazy points and crazy perks. It's just a no-brainer. Um, I also started using the Chase Preferred card um because some places still don't take AMX and they both have like crazy points and offers here um where if you're spending four, five, six, 10K a month on ads or you know any expenses um you can get some crazy points. It's going to help with travel and stuff like that. Um but getting started, I just recommend using the Blue Business uh cash MX card. That's the one that I use. Um basically you get 2% off everything you purchase because they have 2% cash back. I think it's on the first full year or the first $50,000 worth of expenses. And so anything you purchase, you're going to get 2% of that cash back. So it's, you know, essentially like getting 2% off. And once you um spend $5,000 on your first six months, you'll just get $250 added as a credit to your credit card. So that's, you know, $250 for free. Um so I definitely recommend getting started on that. I love the blue MX MX card. I used it for about a year. Um now I use the gold card for most of the stuff, but I don't recommend that if you're just getting started. Um, yeah, if you have any questions about this, 44:17 feel free to post it in the community. This is some fun stuff. I've even thought about making a separate training about how to kind of maximize your credit card points and make sure you're doing stuff efficiently there, but it definitely is a rabbit hole. Uh, so it's definitely not worth your time here in the beginning. Um, but yeah, I recommend getting your bank account, free bank account set up. I use Novo and free credit card. That's just going to help with kind of some monthly cash flow in the beginning if you're not making much money. You have a little bit of like a 30-day window. Um, obviously you don't want to rack up some credit card debt, so just be responsible there. Um, but that's just what I did when I was getting started. So, hope it helps. If you've made it this far in the training and you haven't signed up with High Level yet, I don't know how uh you did that, maybe you paid directly and you don't have a High Le account or whatever, feel free to sign up using my link. So, when you click on this link, it's going to take you to this page. Uh if you're on uh the 297 or the 97, you can upgrade to the next level with my link and then you'll get free access to 45:15 this community. So if you are by chance a paid member of this community here, just go ahead, click on that link. Um choose whichever plan makes sense to you with whether you want to do the extended trial, the 497 plan, or you want to upgrade. um just choose that and then you'll get an email invite from us um to join this community for free and just reach out to supportre.com if you did pay and we will get you um off the payment plan and get you on there for free. So if you haven't done that already, what are you doing? Sign up. Something that is incredibly crucial is that when we are talking in the community, we're engaging, we're asking questions and stuff like that or on coaching calls, wherever, it's really important that we understand the definitions of the words we're using. The best example of this is how sub account and snapshot just gets changed out constantly. And so I want everyone to go through these vid, go through these uh vocabulary, go through the list of words. You don't have to memorize all this stuff, but just remember that they're here. And so if you're struggling to understand what a certain word is or you see a lot of people using 46:16 it, just search it in the community and it's going to come back up. And so that way you we can all be on the same page of like the words that we're using, making sure they they mean the same thing. Because if we think the same word means something different, then we'll never be able to be on the same page. And so um go through um kind of read through this. Even if you're a highle pro, you'll probably learn something. I mean, when I was making these and I was like defining I was like, "Oh, that's actually kind of not how I would have defined it." But when I look into it, it's like, "Yeah, that's that's correct." And so, um, read through these here and remember that they're here. So, yo, Extendley hooked us up. And so, there are so many different levels and layers and features in High Level where I can't make a video diving into every single one. This day one through seven course is going over every single feature that you need to know about, but there might be some, you know, kind of foundations. There might be some very basic things that um you still need to kind of get freshened up on or you need to learn for the first time ever. So, Extendley has a 101 course they normally 47:17 charge $100 for. And so, you can see you normally it's normally $97, but if you use the code clay Lawrence, they created this land landing page for me where um all my affiliates can go through their 101 course. It's like very basics learning the foundations of high level to make sure that everything's set up in your high level account properly from day one.
